| 3 min
July 17th, 2020
E-commerce websites and SEO have long been one of the most frustrating partnerships in Digital Marketing due to the size and complexity of those websites. The number of custom features and functionality that are required by each and every e-commerce website also adds yet another layer of difficulty to the optimisation of the site.
However, there is one Content Management System for e-commerce website development that makes life far easier than other systems – WooCommerce.
But why is WooCommerce better for SEO than other e-commerce platforms? Let’s take a look!
Built On WordPress
The biggest thing that WordPress has going for it is that it is an extension of WordPress, one of the most versatile Content Management Systems out there. There is a reason why around 50% of the internet utilises WordPress in one manner or another.
Because of the huge community around WordPress, as well as the fact that is it open source, there’s a wealth of highly optimised plugins that have been built with page load speed and SEO in mind. This, unlike with other e-commerce systems, means that your website will already be prepared for SEO. There will be very little need to modify third party extensions to make them follow SEO guidelines.
For example, with Magento, we have had to completely rewrite sections of the code for a variety of extensions to make sure that they all Google to properly index the website. Without doing this, all manner of issues came up, such as the creation of near-infinite pages on a site.
This is not the case with WooCommerce due to the fact that it is built on WordPress.
Full Connectivity With Yoast
Another aspect of the SEO in WooCommerce that is far easier to work with is how it connects completely into Yoast. For those who do not know Yoast, it is a WordPress plugin that gives a considerable amount of access to the website from the admin panel, allowing you to optimise your Core SEO in a far easier manner than other e-commerce sites.
Yoast allows you to change the indexation and crawl states for every page and product type, as well as the meta data for each of them.
With this, you can work through the entirety of the website and optimise your Core SEO, giving you the base foundation for growth and protection. From there, because WooCommerce uses WordPress as the base system, the content editing side of the website is easy to use, meaning that you will be able to modify and improve the written content for categories, landing pages and product pages quickly.
Making The Move
Obviously, we would highly recommend that you make the switch over to WooCommerce. This is especially true if you are currently running a Magento 1.X website, due to the end of life of that platform.
Of course, there is also the option to create a Shopify website, which is a great platform for quickly and easily getting an eCommerce site setup. However, when you’re looking at long term growth through SEO, we would still recommend WooCommerce. But why is WooCommerce better than Shopify? To put it simply, the limitations that Shopify puts on access to the website’s core functionality presents more difficulties when it comes to optimising the website. That is, unless you build a headless Shopify website, but that requires more development work. WooCommerce, however, gives you access to everything you need without the need for a modification of the core systems!
If you need assistance with moving across, we have already helped a number of clients make the switch. This includes e-commerce websites that have well over 100,000 active products. So, why not get in touch with us today and we can discuss your requirements?