Why Are Facebook Likes Important?

The truth is, in 2019, there are 1.4 million active Facebook users and these users like over 4 million posts every minute. (That’s 250 million posts per hour!) However, with there being over 60 million active business pages, you won’t be short of competition!

In this post, we will cover the top benefits of likes on Facebook and how they can contribute to the growth of your dynamic business market.


Users Can React To You

A like on Facebook is a great way indication to you that the visitor has an interest in your business and wants to hear what you say. In fact, it’s said that 49% of users like a Facebook page to support a brand they like. A similar example of this is someone wanting to receive your newsletters or opting in on your email marketing campaigns. It can be seen as a vote of confidence which will not just inform you that an individual likes your content, but it also shows other users that you are popular and most likely worth following! Another benefit is that Facebook has an informal nature which means that this can help you build a personal relationship with your customers and engage with them much more.

However, another way of users expressing their opinions on pages and their content can now be done through reactions, which were created in 2016. These reactions feature a heart, a laughing emoji, a shocked face, a crying emoji, an angry face, and not forgetting the original thumbs up. These might be seen as unhelpful if users are applying negative emojis to your content, but it’s actually a great idea because you’ll see it as a learning curve and can take this information to help improve your next campaign.

They’re also great because you can see the reactions on competitors posts, so if they’re receiving a lot of negative reactions, you can avoid getting inspiration from it!


You Can Engage With Users

A Facebook user who ‘likes’ you, is more likely to be a much more active and Facebook claims the average ‘liker’ has 2.4 times the amount of friends than the typical social networker. They are also 5.3 times more likely to click on external links and are much more interested in exploring the content that is shared on Facebook. A fact is that posts published on Thursday and Friday actually receive the highest amount of engagement, but a great tip is to find out when engagement is highest for your posts and start posting around these times to fit your unique audience.


They’re Similar To Email Marketing

Once you have built up a small amount of likes or reactions, you can begin to explore the other marketing tools that Facebook provides, such as the messaging app. You can send out broadcast-style emails similar to any existing HTML Email campaigns you have running to all your followers, or you can narrow it down to specific demographics such as age, gender and location.

However, not all users want to be bombarded with messages that they didn’t ask to receive, so you can now set up a chatbot on your Facebook page so when users come across your page and click on it, a chat appears where they can ask FAQ’s or their own unique question which can be typed out manually.


They Help Your Appear On News Feeds

Once you have started to post content on your Facebook page, it will appear on your follower’s news feeds. For example, if you were to post a blog post, a box with the featured blog post image will appear followed by the title. You then get the opportunity to write a caption to capture the eyes of your followers. The posts can be ‘liked’ by your followers and as a result, the posts can also be shown up on your follower’s friend’s walls so they’re also visible to them. This is a great way to spread the word and increase traffic to your Facebook page.


They Help Generate Website Traffic

A direct result of generating likes on your Facebook page and posts is that it can also generate more traffic to your website. Each time visitors do click the ‘like’ button featured on your page, all their friends receive notifications on their walls which potentially increases the visibility of your content or page. It is also important to note that the Facebook social plug-in for your website is only a small amount of code and is fairly simple to implement to your site, even for those lacking the technical skills for this.


You Can Become Part Of Facebook

If your post is ‘liked’ by one of your followers, it can become a node on the Facebook graph which will allow it to start appearing in searches. A product, brand or service will also appear on the Facebook followers profiles.


It’s Part Of Effective Advertising

There is an advertising platform on Facebook which keeps a record of all ‘like’ activity. This is a helpful marketing tool because it can help you reach your exact target audience based on different demographics. Then, you can go on to produce targeted ads for your social media marketing campaigns. Therefore those who choose to use this platform can achieve a higher degree of relevance when it comes to their advertising.
As crucial as Facebook likes are for your advertising platform data, it’s said that 40% of users don’t actually like any brand’s pages which shows how essential paid ads are to target those individuals. To beat your rivals to gain those important Facebook followers, it could also be vital that you choose to create your own Facebook page design.


They Can Generate Insights

Every Facebook Page has associated analytics alongside called Insights. Insights give you detailed data on follower activity on that page, along with a break-up of information on those followers, including age, gender and location. All of this information can be essential for market research and allows you to target the market of your Facebook followers much better, leading to more exciting and relevant content for your followers to engage with and share.


Where Can I Get More Advice?

If you’ve read this blog post and you want some more advice on how to create a successful social media page or paid advertising campaign for your business, Brave Agency has a team of marketing experts that can help. For more information, call us today on 01733 602020.

Written bybrave

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