| 4 min
January 19th, 2022
In the world of marketing and branding, the goalposts are always moving. From new algorithms to new research and tools, marketing professionals and business owners are constantly challenged to quickly adapt to make the most out of a marketing strategy. An effective strategy works as a map, guiding your activities and providing you with benchmarks and goals throughout the year. So, if your map is no longer taking you in the right direction, it might be time to review it.
The best strategy for working with an adaptable marketing plan is to review it regularly with a marketing professional. No matter how large or small your marketing budget is, you need a plan to guide the investments throughout the year. Your marketing strategy is a pathway to achieving revenue growth, and keeping it current is key to your success.
From word-of-mouth to full-scale print advertising efforts, marketing impacts almost every lead source your business has, so it is crucial that these are nurtured and scaled. Read on if you’re unsure if you need to conduct a marketing review of your activity.
Benefits of reviewing your marketing strategy
A review of your digital marketing strategy can shed light on your future opportunities and brand progressions. Working with a digital marketing consultant is the best way to make the most out of your marketing strategy. Some of the key benefits of refreshing your strategy are:
1- You’ll see what works and what doesn’t
When updating any marketing strategy, you’ll have to sit down and really analyse your strategies to discover what worked and what didn’t. By looking at the numbers and different digital marketing campaigns, you can see which of your tactics were successful and which areas require more attention.
These strategy and research reviews can not only help you stay on top of your marketing strategy but also reveal a lot about your audience, your business, and even your particular talents.
Learning from the past is the key to making positive changes to your marketing strategy moving forward. Fortunately, in the digital world, most things change constantly to establish new ways to communicate with consumers and to improve website features, apps, and tools.
2- Move on from Expensive, Traditional Marketing Methods
It may seem like a time-consuming process to review your digital marketing strategy when you have a business to run. However, if you don’t want to end up wasting more money on efforts that don’t work for your business, reviewing your strategy can make a huge difference to make your business revenue grow effectively.
If your business is still relying heavily on traditional advertising and marketing methods and avoiding digital marketing, you could be missing out on a huge opportunity to reach new audiences for less money.
Updating your digital marketing strategy regularly will allow you to steadily move away from less effective methods for your business and into a stronger marketing strategy overall. This way, not only will you be moving in the direction of most of your customers, but you’ll be saving money in the long run.
Technology in digital marketing is constantly evolving, as are the new platforms for your business to appear on, as well. Not all that long ago, apps and add-ons that allowed you to schedule posts were considered revolutionary. Now, social commerce and Progressive Web Apps are adapting user buying habits. While the core social media platforms, such as Facebook, Instagram, and Twitter, still reign supreme, there are other options that are seeing incredible success in the marketing realm. TikTok, for example, is being embraced by more and more businesses every day, as well as LinkedIn and Pinterest.
When it comes down to it, if you aren’t regularly updating your digital marketing strategy, you can’t be taking advantage of everything out there that could be useful to your business and your brand.
3- Enables You To Achieve Long-Term Goals
As a business owner, you might have some long-term goals you’d want to achieve before the year ends, and they may seem a bit daunting once you think of the big picture of your digital marketing plan. Reviewing your marketing activity as you go means you can measure your numbers against your targets, and get a clear view of what you need to do to meet them.
Reviewing and Using your data can help:
- Identify successful channels and problem areas within your marketing mix
- Compare the effectiveness of your channels against your goals
- Review and revise your goals for the next period
Strategic planning is the key to any digital marketing campaign. A stale or outdated marketing action plan is one of the most common reasons for steady declines in website traffic and lead generation. Brand strategy marketing should clearly identify goals and key performance indicators so that results can be measured and the highest possible return on investment can be obtained.
If it’s been a while since you went over your digital marketing strategy, or your strategy no longer brings in a good ROI, our digital marketing experts will work with you through a 4 stage cyclical process and agree on the goals and objectives with you early on.
If you have any questions or would like to hear more about our strategy process then contact us today!