Why Does SEO Need Web Development

It always surprises us when we hear that someone still thinks that SEO is purely revolved around stuffing keywords into the metadata of a webpage and nothing more. This usually comes up in conversation when we mention the fact that development work would generally be needed as part of an SEO strategy.

The look of confusion on people’s faces really goes to show that the idea of SEO involving anything slightly technical is still very unknown. So, we wanted to take a look at why SEO needs web development to succeed.

Technical SEO

Technical And Content

Everyone has heard the phrase “content is king”. It’s one of the most well known schools of thought within the Digital Marketing industry because it is true. To this day, strong content can rank a website far better than other aspects of keyword-focused SEO.

However, strong content alone isn’t going to give you the best results that you can get.

Alongside content, you need to work on your Technical SEO. This includes a wide variety of different things that we will touch on later, but from a top level, it refers to aspects such as redirects, Google’s ability to index pages on your website, errors on a page or server level and much more.

The reason these two go hand in hand is because it doesn’t matter how good a book is if you can’t read it. If Google cannot access, interpret and index your content correctly, you will either not get the benefit you should from it, or if things go really pear shaped, you could lose growth instead. Technical SEO is there to ensure that Google is able to correctly find and access your content, interpreting it correctly and allowing your continued growth.

To do this, a developer is often required to implement a number of changes to a website based upon guidance and knowledge from an SEO expert.

Web Development and SEO

SEO And Development Working Hand in Hand

When it comes to Technical SEO, a lot of the issues that are found can be addressed by the SEO expert themselves. However, there are always going to be more complex and complicated problems and errors that can arise.

In that case, the SEO will usually go and speak to a developer to run through the problem. From there, they will work together to determine the cause of the issue, including looking at the source code of the website, the extensions, plugins and more to locate any and all bugs and problems that could have caused that issue.

Alone, the SEO would not be able to find and fix that problem. It is by having the ability to communicate and work with a developer that can lead to fixing the problems on a website that would hold Google back from your content.

Separate SEO and Development

One of the most challenging aspects of growing the performance of a website is when you are having to work with a development team in a different location. Communication is extremely important in order for tasks and problems to be completed correctly.

By having both of these teams working in separate locations or businesses can severely slow down and hinder the potential performance growth that your website could achieve.

Therefore, it is highly recommended that you work with an agency or business that is able to provide both services. This is because, by having both services under one roof, issues and problems with the website can often be found, investigated and remedied before either you or Google are aware of them.

At Brave, we were proud to have our development team working so closely with our SEO and Marketing team. For more information about how we could help you, why not get in touch today?

Written by Gareth Torrance

Hello there. I'm Gareth, the Search Engine Marketing Lead at Brave. With almost a decade of experience in PPC and SEO, I've seen everything from Pandas and Penguins to the horrible time that was Mobilegeddon. As a Google Ads Certified Google Specialist, I have lived through almost every major shift in the industry! And that makes me feel old.

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