Why Businesses Should Be Utilising Social Media

In recent years, social media has gone from a new and exciting idea to an absolute must-have for digital marketers and digital agencies. In today’s advancing digital marketplace, whether you’re in a B2B or B2C environment, prospective customers look at social media to get a feel for a business they’re planning to work with and validate their online presence and experience.

Of all the new media marketing platforms, social has had the biggest impact on the marketing content brands publish and has turned traditional marketing on its head. In just over a decade, the usage and influence that social media has had on buying trends, brand reputations and consumer habits have been irreversible. Looking back, few people could have imagined just how powerful social media would become.

Many business owners don’t realise the impact that a strong online social presence can have on their bottom line and conversion rates. On social media, customers and businesses can directly interact, meaning that a brand is more likely to build a genuine connection with that customer. While more traditional outbound marketing strategies involve very one-sided communication, social media marketing allows for both parties to ask each other questions, repost each other’s content and work on forming relationships.

 

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Brands that have embraced social media and understand its impact on their reputation continue to reap many rewards while strengthening customer loyalty. While it doesn’t impact every stage in your sales funnel, hard-sell techniques that delivered results 30 years ago no longer apply. Consumers, no matter the industry, have more options than ever when it comes to who to give their custom to, so earning trust and loyalty requires a little something extra. Using a social media platform gives you the ability to be a thought leader and an organisation that people turn to for advice and reliable information. The ability to converse with individuals also gives you some crucial data that is essential to the future of your business.

“71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family” Source: Lyfe Marketing

Social media gives you the ability to learn about your clients more than any other marketing medium. If utilised properly, it allows you to target specific demographics of consumers. The more you know about your current and prospective customers, the more power you have over what they learn about your business and how you can harness that. If you want to tap into the market of the millions of people in your community, you need to try targeting a niche or specific group on social media.

Just as it is in web design, business planning and advertising, defining and targeting a specific market is how you gain the best results from social content. This type of social media engagement is just the tip of the iceberg. As a social media marketing agency, we have over two decades of experience in creating bespoke social media and paid social advertising strategies to help our clients reach the consumers they need.

It’s not just the engagement benefits that social media marketing brings. A well managed social platform can work wonders for your brand! Branding is so much more than just a logo and a catchy name. By creating an online brand, people will be able to recognise your business more often and, in many cases, building loyalty and repeat custom comes down to building a brand that can be remembered.

This sort of recognition won’t happen immediately, but taking steps such as:

  • Create your social media homepages using the colours associated with your brand logo
  • Write posts that use the same language and sentence structures that are in keeping with your brand identity
  • Watermark or brand your social images with your logo or slogan

These tactics will not only strengthen your brand’s identity but will make you more recognisable to your followers and customers.

Why choose Brave for Social Media marketing?

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. As of 2020, there were over 3.6 billion people using social media worldwide. That is a huge amount of faces to get your brand in front of.

What many businesses struggle with is targeting these users and mastering the language to use while posting social content. This is where Brave comes in. Brave will work with you to determine which social network is best for you and your business and help you set up the best profile or page that can be done. From here, we will work with you to grow your audience until the content you share can grow it organically.

It doesn’t matter if you run a small local shop or a big national company, social media is an essential piece of your business marketing strategy. Talk to a member of the Brave social team today to begin your journey to social greatness!

Written by Jamie Flett

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