UX/UI Mistakes To Avoid As A Designer

Having a great UX/UI design on your app or website is an all-important part of your business online. From the simple SME e-commerce website to heavyweight businesses across the globe, investing in effective UX/UI designs can guide users smoothly through meaningful interactions, and significantly boost conversions.

The power of UI design is paramount. User experience plays such an important role as it can mean the difference between a very successful website and one that fails to make an impact. Not investing in an experienced UX/UI designer is a risk that a business shouldn’t take. Not only could it impact your bounce rate if the users are disappointed with their experience but it could even lead to poor reviews and a negative brand reputation. Sometimes, it’s the smallest things, which can slip into the work of the best designers

In reality, every brand and website is different and there is no one-size-fits-all formula for creating the perfect user interface or immaculate experience. Luckily, after 20 years in the web design game, we have a good idea of what is required to make the task a little easier. Keep reading to see the top UX/UI mistakes to avoid as a designer and what to watch out for if you’re currently running a web design project.

1: Don’t go overboard with the content

It is true that a great web design begins with content. Not only is it the most important part of the website but it has the biggest impact on SEO. But overloading a design with unnecessary text can take away from your design as well as hide the website message from visitors. If a reader is over-run by lots of words and paragraphs then it is likely that they will either immediately leave without trying to read (which affects your bounce rate) or make an attempt to read and give up after a valiant effort (which results in a bad user experience). Either way, the end result is frustration, a missed message, and a lost prospect.

Content is likely to change throughout the website’s lifespan and chances are, it will change before the new website is even launched. But if the content is not established before the design stage then your features could be compromised when it comes to replacing Lorem ipsum. Using a range of visuals combined with text will give you the space to break up content and provide a cleaner design. After all, a picture is always worth a thousand words when it comes to digital design.

2: Not Considering Responsive Design

Having a responsive design is more of an integral component of a winning application or website than a recommendation. Not designing your website or application with a responsive structure can make it impractical and difficult for your users to enjoy their experiences when browsing from a smartphone.

Responsive design is more efficient, cost-effective, and easier to manage compared to separate mobile and desktop versions or adaptive designs. With the endless rise of smartphone usage, it makes more sense to have a website that works on all devices instead of multiple options. In fact, studies have shown that responsive websites have a 67% chance of conversion.


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3: Poor Contrast and Use of Colours

The last thing you want is for your interface to be annoying and difficult to look at. If a design is causing a user to strain at the sight of a website then it is potentially the worst response a design could get. In visual composition, contrast and colour is everything.

When you have low contrast between your interface features, they could all merge together, leaving you with a dull and hard-to-read interface because it all looks the same. When it comes to colours, too many can confuse and distract a user. To ensure that you are picking the right colours for your website you should stick to the brand’s colour scheme and pre-approved colour pallets.

When it comes to contrast and colour in UI design, follow these tips:

  • Use contrast to clearly separate the different sections of your website.
  • Use contrast to separate elements from the background.
  • Avoid neon or bright colours that strain the eyes.
  • Try to bring the balance into user interface design to make users feel pleased and comfortable, designers.

4: Inconsistency in UI elements

To ensure a smooth and concise user journey on your site, avoid using too many different styles, fonts and design elements. Overloading a user’s cognition decreases user experience as well as the overall conversion. The aim of a UX optimised design is to provide the content and features people need at the moment and not to send them mixed signals.

The key is repeating patterns and elements any time you can. A consistent-looking design goes a long way in establishing trust with your visitors and in creating an enjoyable experience.

To avoid inconsistency, keep an eye on the following elements:

  • Use either rounded or squared corners for the shapes in your interface, not both.
  • Keep a consistent use of colour palette for elements like buttons, text and links.
  • Keep your lines and borders the same thickness
  • Consistent font styles for titles, paragraphs, links, etc.

UX/UI Designers at Brave

Designs that have been created with user experience in mind are designs that are likely to convert. Recent studies have suggested that around 88 percent of online shoppers don’t return to a website or app after a bad experience. So how can you guarantee that your designer works with UX/UI in mind?

At Brave, we have been experts in responsive and successful web design for over 20 years. Our web designers understand that each web design and development project is unique and they all present their own challenges, whether they are creative, technical or both. Our Cambridgeshire based design agency is perfectly equipped to tackle all challenges head-on and delivers robust website design services that guarantee visual success and measurable results.

Brave’s team of highly skilled, ambitious and adaptable marketing web design professionals will passionately consult, design, code and analyse a website to ensure successful results. Looking to revamp your website? Contact us today!

Written byJamie Flett

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