| 4 min
November 27th, 2023
In the ever-evolving landscape of digital marketing, understanding the pulse of emerging trends is crucial for brands to stay ahead of the curve. TikTok, the popular short-form video platform, has rapidly gained traction, transforming from a social media hub to a promising avenue for search engine optimisation (SEO).
Gone are the days when SEO was solely confined to traditional search engines like Google. With TikTok’s growing popularity, its built-in search engine has become a vital tool for brands to expand their reach and enhance their online presence.
Organic social is becoming far more prevalent, especially with the rollout of Google SGE (Search with Generative AI) where user-generated content and shared media have more importance within the SERPs.
That’s where TikTok SEO comes in. TikTok SEO is the process of optimising your TikTok content so that it ranks higher in search results. This can help you get more views, likes, and followers, and ultimately drive more traffic to your website or business.
Why is TikTok SEO Important for Businesses?
TikTok boasts an impressive user base of over 1 billion active users, surpassing established platforms like Facebook and Instagram. This immense audience presents a golden opportunity for brands to connect with a wider demographic, particularly younger generations who increasingly rely on TikTok for information and entertainment.
Engagement on TikTok is also remarkably high, with videos garnering significantly higher viewership and interaction rates compared to other platforms. This unparalleled engagement fuels TikTok’s powerful algorithm, which prioritises content that resonates with users, further amplifying a brand’s reach.
However, it is important to note that TikTok users aren’t exclusive to the app, in fact, only 0.1% of TikTok users only use TikTok (as discovered by Hootsuite). 83.4% also use Facebook, 81% also use Instagram and 77% are using YouTube.
How to Create a Best Practice TikTok SEO Strategy
To create a TikTok SEO strategy, you need to first understand how TikTok works. The ‘For You Page’ (FYP) is the heart of TikTok’s user experience, determining which videos appear in each user’s feed. Understanding the intricacies of the FYP algorithm is crucial for maximising your content’s visibility and organic reach. The FYP algorithm considers various factors, including user engagement, watch time, completion rate, and sound usage. By creating engaging, high-quality content that aligns with user interests and leverages trending sounds, you can increase your chances of appearing on the FYP, propelling your brand to a wider audience.
46% of TikTok users engage with content on the platform without any other distractions and the average user session length reaches 10.85 minutes, making TikTok the most engaged of all other social media apps. With this in mind, creating a strong social strategy is likely to have a substantial impact on your online commercial conversion rate. This is evident in TikToker’s responses that content on the platform has inspired them to shop even when they weren’t looking to do so.
Here we have listed our top tips for creating a weighty and strong TikTok SEO strategy:
- Identify Your Target Audience: Who are you trying to reach with your TikTok videos? Once you know who you want to target within this strategy, you can begin to research the keywords and hashtags that the audience is using.
- Research Relevant Keywords: Use keyword research tools to find relevant keywords for your TikTok videos. You can also use TikTok’s search function to see what keywords other creators are using for similar videos.
- Use Keywords in Your Video Titles, Captions, and Hashtags: When you’re creating your TikTok videos, be sure to include relevant keywords in your titles, captions, and hashtags. This will help your videos show up in search results when users search for those keywords.
- Create High-Quality Content That is Relevant to Your Audience: Your TikTok videos should be engaging, informative, or entertaining. If your videos are high-quality and relevant to your audience, they’re more likely to watch them all the way through, like them, and share them with their friends and followers.
- Encourage Engagement: Ask questions, run contests and giveaways, and respond to comments to encourage your audience to interact with your videos. The more engagement your videos receive, the higher they’re likely to rank in search results.
- Optimise Your TikTok Profile: Make sure your TikTok profile is complete and keyword-rich. Include a link to your website in your bio.
- Be Consistent With Your Posting Schedule: Post new videos regularly to keep your audience engaged.
- Track Your Results and Make Adjustments to Your Strategy as Needed.
Tracking Your TikTok SEO Results
Effectively tracking your TikTok SEO results is essential for evaluating the impact of your strategy and making informed adjustments. You can use TikTok Analytics to track your video views, likes, comments, and shares. You can also use TikTok Insights to see how your videos are performing in search results.
By consistently tracking these metrics and analysing trends, you can gain a deeper understanding of the effectiveness of your TikTok SEO strategy. Continuously refine your approach based on these insights to maximise your video’s visibility, reach, and impact on your overall marketing goals.
TikTok is no longer just a social media platform; it has emerged as a formidable force in the digital marketing landscape. By incorporating TikTok into your SEO strategy, you can tap into a vast audience, enhance brand awareness, drive traffic to your website, and ultimately achieve your marketing goals. Embracing the power of TikTok SEO is a crucial step in staying ahead of the curve and propelling your brand to success in the digital age.
By following the tips above, you can create a TikTok SEO strategy that will help you reach more people with your videos and grow your business or get in touch with our team at Brave and see how our SEO specialists can support and improve your organic social strategy.