January 15th, 2016 | 2 min
Are you a small company looking for an ecommerce website platform? Or an Existing company looking to upgrade your Ecommerce website? Whichever you are, choosing the right platform is crucial to the survival and expansion of your business.
There are hundreds of Ecommerce platforms to choose from and since we can’t all be technical experts, how can you be sure you’re being told the correct information?
Here at Brave Creative our developers have spent many years working with Ecommerce platforms– Magento in particular. So we thought it would be useful to offer a little guidance based on our own experience.
Below we have compiled a list of why Magento is the most flexible, future-proof, and trustworthy Ecommerce platform available.
Firstly, a little bit about Magento…
Magento is a world-class Ecommerce platform with more than 125,000 businesses using it to build and run their online stores (stat taken from Flint Technology). It was established in 2007, and grew so rapidly that it now employs over 400 people in its head office.
Magento is designed specifically for Ecommerce and is used by a mixture of small and large-scale businesses.
Magento is a highly SEO-friendly Ecommerce platform. It comes preloaded with several SEO features such as search engine friendly sitemaps, URLs, layered navigation, URL rewrites, meta tags, and descriptions.
Unlike many Ecommerce platforms, Magento is suitable for both small and large scale businesses. The beauty of Magento is that it can be self-hosted. This means that as your business grows, your Magento site can grow with you. This makes Magento a long-term, future proof investment for your business.
Now more than ever, people in today’s digital world expect Ecommerce sites to be super fast and super responsive. It should take no longer than 2-3 seconds for a page to load – that’s if you’re looking to avoid high bounce rates. When it comes to page loading speed, Magento is a clear winner. It has high-end caching techniques like Varnish and other DB optimisation methods, making it a clear industry leader in terms of performance.
Magento is easy to integrate with many third party services including shipment tracking, payment gateways and third party business management tools. This means your site won’t be limited or restricted to what’s available in any way.
Built for Ecommerce
Unlike many other platforms that you could be led to choose, Magento was created solely for Ecommerce. This means it comes preloaded with various features and specs that would need to be manually added to a non-Ecommerce platform in order to make it functional for Ecommerce in the first place.
So that’s it…
We’ve listed the key reasons both small and large-scale businesses are using Magento. We hope it gives you a clearer understanding of the specific advantages it could bring to your company and why a variety of brands including Fox Connect, Samsung, Olympus, Men’s Health, Nestle, and Nike are using it.
For more information on the best of Ecommerce and Ecommerce design over the previous 12 months view our top ecommerce sites of 2015.