| 4 min
November 3rd, 2021
From gadgets to clothing to groceries, we can get almost anything delivered to our doors, often the same day we click the “order” button. The e-commerce industry is growing at a breakneck speed across the globe. As government lockdowns forced people to resort to online purchases during the pandemic, the value of e-commerce transactions has ballooned to unprecedented numbers.
Now, as the pandemic slows down, many experts are predicting the growth of e-commerce to slow down compared to 2020. That being said, many e-commerce businesses will be moving into 2022 with a goal of realising high, fast growth. Rapid expansion in the midst of unprecedented times means e-commerce businesses are finding themselves needing to be adaptable to match the changing consumer behaviour, surging competition and increasing advertisement rates.
In some retail sectors, sales growth in the UK is now starting to level out, with some such as health and beauty declining by 29% year on year. Despite these new stats, online sales overall remain significantly higher than those reported in 2019 (before the pandemic transformed the landscape of the online retail world.
It’s fair to say that, regardless of small drops since the world opened back up, e-commerce has certainly levelled the playing field for brands with B2C business models. As long as these brands are able to deliver a personalised online experience and keep up with predicted trends, they are sure to reap the rewards of selling online.
In this article, we will highlight the top e-commerce trends to watch out for in 2022 and how e-commerce store owners can take their businesses to newer heights.
1: AI-assisted and machine learning upselling
More and more e-commerce businesses have been turning to artificial intelligence (AI) to improve their workflows, processes and user experiences. In a good brick and mortar store, a shopping assistant is available to give us recommendations based on our taste and help us navigate the store. Similarly, Artificial Intelligence (AI) and machine learning do a good job of helping us with our browsing by predicting shopping habits based on browsing and shopping history. This offers users a more personalized shopping experience, leading to higher conversions.
In short, AI means making technology understand repetitive human behaviour. While there are a lot of genuine human experiences that AI can’t replace, there are a lot of tasks that no human brain could do that AI is designed for. Using AI for enhancing user experience isn’t exactly new but now these technologies are used for recommendations and product searches based on the customers:
- Search history
- purchase history
The retail sector was among the first to recognise the benefits of incorporating AI in its tech strategies. It’s no wonder that online sellers are seen to spend nearly £5.5million on AI by 2022. The benefits of AI to the sales process are very promising and it is in this light that e-commerce businesses are advised to consider spending on AI technology.
2: Sustainable and environmentally friendly brands
“Renewable” and “sustainable” are not just buzzwords in the public eye anymore. Both consumers and business ventures are understanding the importance of a sustainable environment and the impact that products can have on the planet. Every year, more and more eCommerce businesses are adopting sustainability and eco-friendly tactics in their business operations.
“50% of shoppers preferred more sustainability in the fashion industry and 75% wanted to do away with extra packaging” – Sustainability in retail study
As consumers get more conscious, green consumerism is a new factor that eCommerce brands need to take into consideration. By embracing practices such as biodegradable packaging, going paperless and using recyclable supplies can help a brand reduce costs, draw in potential investors and target the environmentally-conscious segment of their consumer base.
3: Rise of mobile shopping
It’s no secret that the number of consumers using their mobiles to shop and browse is rising every year and for good reason. Mobile eCommerce offers the remarkable ability to shop from anywhere, for almost anything. In Europe, 55% of consumers are online shoppers, and more than half of them use their smartphones to make purchases.
To keep up with this trend, e-commerce businesses are doing their best to improve a customer’s experience while using their mobile devices. From offering a range of payment options to customers, adapting PWA’s and developing mobile-optimised websites, there’s a lot a business can be doing to create a positive e-commerce experience for mobile shoppers.
Ecommerce Marketing With Brave
The online world is a competitive one. With an average failure rate of 80%, eCommerce companies need to analyse the new trends that are emerging and optimise their websites to stay ahead of the competition.
At Brave, we have a team of E-commerce experts with an impressive track record of developing quality website designs, intertwined with tight integrations, strong support contracts and a strategic marketing campaign. We know how competitive it is online, no matter which market you compete in. So, that’s why we initially research your competition and help you create an online user shopping experience that will make you not only stand out from your competitors but also increase the awareness of your online store.
Get your brand ahead of the competition and contact the Brave Ecommerce team today!