Take Your E-commerce Experience To A New Reality

As the lockdown has kept everyone inside for their own safety, people have had to become more creative for some of the normal daily tasks. With no more sending children to school and shops limiting the number of people, more people have turned to technology to help with these easy tasks we so often take for granted.

Many of us enjoy going shopping. Looking for a new pair of trainers or knowing you have an event coming up so you need a new outfit. Or maybe you are redecorating your house like so many others. But what happens when you can’t visit a physical store. You can always order online but then you have the hassle of returning things that don’t quite match what you thought you were getting. What if we told you that you can see some of these purchases from the comfort of your own home?

What is Augmented Reality

Augmented Reality or AR is not a new technology by any means but we are starting to see it being used more and more by more mainstream companies. So what is augmented reality? It is defined as “an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory”.

In simple terms this lets you see items and objects that aren’t really there in realtime. By using the real world data taken from a camera, software can replace or add objects that aren’t really there.

So you might be wondering how this helps you to shop when you can’t leave the house. Well, let’s take a look at a few examples.

Phone AR Decor

Who is using AR Technology?

IKEA

IKEA Place is an app that allows you to see how furniture will look in your home before you find out that you didn’t measure correctly. It will scan the room you are looking at using your phones camera, then you can select from a catalogue of IKEA pieces and place them in your room to see how they look. This is a great tool if you are not quite sure how you want to design a room and lets you see some of your ideas before you even have to leave your sofa.

Madison Reed

Hair Colour company Madison Reed allows you to see how you would look after you have used their hair dye. With a slider built-in, you can even see how half your dyed hair looks compared to your current colour. This takes all the guesswork out, allowing you to buy with confidence.

Specsavers
Making sure you get frames that match your face and that you are happy with can take time. Specsavers app lets you try on frames from your own home so you don’t have to go into the store to try them on.
Does AR Technology boost conversion rates?

For a store that can’t have people in a physical location, AR try-ons are the perfect way to let users buy with confidence. With the hair colour changer, Madison Reed reported a 38% increase in conversions and numerous other sites have seen a similar pattern.

Augmented Reality is likely to continue advancing in the coming years. A Japanese company, Zozo, is even using Zozo glasses to match skin tones to makeup and a bodysuit, Zozosuit 2, with markers on it to measure your body to buy clothes that are tailored to you.

Now with the end of lockdowns on the horizon, we still have to see if the public will return to their old shopping habits but we still think that keeping an eye on AR Technology is a good idea. Even if a user doesn’t buy from you then, they will likely remember the experience in the future. This is just one way you can think about improving your conversion rate but for any more help or advice then get in touch with us today.

 

Written by Matt Flack

Hi, I'm Matt, SEO Executive here at Brave Agency. With 10 years in SEO there have been many changes in the industry. Always looking forward to the next big thing from Google!

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