It’s a ‘Live’ world we live in. What, why and when to use it.

The live streamed content has seen an enormous surge on various social media channels. More & more people and businesses are utilising ‘live’ as a way to engage with their audience, from exclusive interviews, sports events, breaking news conferences to immediate real-time reactions or debates, it’s becoming a “live’ world…

Here at Brave, we want to speak about why it’s taking over, when you could use it and what to cover.

First things first; What.

I’m sure you’ve seen them all over social media channels at the moment, you may have taken part in one or even possibly posted your own ‘live’ streaming content. Essentially it is video or audio that is transmitted to the followers of your social network in real time.

The audio or video can be viewed and interacted with in a real time environment, or even watched, shared and commented upon after the event.

Why, I hear you ask?

With a decent internet or network connection you can start engaging or communicating to 100’s of people simultaneously and when they start engaging back with you, you can respond straight away. I.e. it encourages live conversation and interaction.

It is a quick, relatively easy and inexpensive way to broadcast or communicate to your audience. With trends and news indicating most people consume content ‘on the go’ using mobile devices*, it puts you directly in front of your followers/audience and opens a communication method to them in real time.


“Words and pictures can work together to communicate more powerfully than either alone.” – William Albert Allard

When – When is it best to use it?

That’s a good question, but not one that comes with an easy answer. The general rule of social media is to speak or broadcast when you have something to say. That is to say, post when you have something relevant or engaging to your audience or something that you can offer them.

There are no hard and fast rules for this, but it is invaluable to realise that if you’re struggling to come up with ideas then it’s not the best idea to broadcast it live. Think of some situations that you could go live with (these are by no means limiting): events you attend, sales/offers you have on, new products, good news, staff news and anniversaries or awards.
The appropriateness of using live must also be examined. The beauty of and the achilles heel of live content is that it is ‘live’. Yup, that is a bit of a paradox, but what I mean is, once something has been said or done, it can’t be taken back. It is why it is vitally important that you realise the implications and consequences of ‘going live’. You must be confident of your messaging, branding and the tone in which you engage with potentially hundreds of different customers with different expectation and demands.

Where can you go live?

Currently the main social media platforms that support live are:
And just announced recently: YouTube will be allowing all users with more than 10k subscribers to go with a live mobile app!

So, whilst it’s still in the early days, the early days have seen very rapid uptake and growth. It certainly can be an asset to your social media strategy.
If you want Brave to take a look at your social media or any aspect of your digital marketing effort, drop us a line or pop in for a cuppa!

Written by Sam Jepson-Rivers

Hello! I’m Sam, an Account & Marketing Executive at Brave. Working in Marketing and PR for 4 years, I particularly love Social Media, writing content and the way in which marketing, done properly, can transform a business! Outside of work, I spend my time playing and watching Cricket and Football. I'm also a keen long distance runner.

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