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Non-mobile friendly websites

This one is really simple to answer, but the fix itself is one of the most complex things you’ll need to do.

Google released the Mobilegeddon update on 21st April, 2015, and had been warning everyone about it for almost a year before that. So, since the middle of 2014 (if not earlier), Google has been telling us all that having a mobile-friendly website was imperative to rankings. However, many did not heed the warning at the time, and suffered from Mobilegeddon.

Others took the quick and easy way out, creating a separate mobile website on a sub-domain (such as in order to get a mobile-friendly site up and running as quickly as possible. This was enough to hold back Mobilegeddon for them, but things are changing now.

When the Mobile-First Index comes into full fruition, it will completely overshadow the horror that many people faced with Mobilegeddon, whether you have a subdomain mobile site or a non-mobile friendly site. This is because it will mean that Desktop rankings will be based upon Mobile rankings.

In other words, if your Mobile rankings are bad because you don’t have a mobile-friendly website then your Desktop rankings will be exactly the same.

But what about if you have a subdomain mobile site? Well, the issue there is that the Mobile-First Index being based upon Mobile rankings likely means that it will be Google’s mobile-bot crawling your website and determining what to rank.

The problem with this is that the mobile-bot will always be redirected to the subdomain, and so it will only ever index the subdomain… Do you see where this is going?

Even on Desktop, users will be taken to your mobile subdomain!

As I am sure you can tell, this is a huge problem from both an SEO and user perspective, so it needs to be addressed before this happens.

So what can we do?

To put it simply, you need to invest in a fully responsive website with a deadline of 3 years ago.

If you are planning your annual budget right now, then you absolutely have to put a good amount aside for a brand new website build, as a fully responsive website that works well on all viewpoints is not a simple task.

Address the issue of a non-mobile friendly website or a mobile subdomain now should be your number 1 priority in terms of web development, far above anything else you have planned. If you haven’t gotten a fully responsive website yet, you’re very late, but not too late. Just do not wait any longer!

Written byGareth Torrance

Hello there. I'm Gareth, the Search Engine Marketing Lead at Brave. With almost a decade of experience in PPC and SEO, I've seen everything from Pandas and Penguins to the horrible time that was Mobilegeddon. As a Google Ads Certified Google Specialist, I have lived through almost every major shift in the industry! And that makes me feel old.

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