December 10th, 2013
It’s certainly no little-known secret that the Christmas season is a busy one for eCommerce websites. In the month or two before the big day, the rush is on to buy everybody’s present in time. If you’re business is based online, the excitement doesn’t stop when Christmas has gone either. On Boxing Day and even Christmas Day itself, people flood to eCommerce websites looking for bargains in the sale. Last year, Boxing day was not only the busiest day of the Christmas period for online retail, but the biggest day ever. With a rush like this, it’s important to ensure that your eCommerce website is ready. Good preparation will help you make the most of the rush and attract a larger share of the buying frenzy.
SEO and Content
It’s important to optimise Christmas items and promotions for search engines in the same way you would with anything else. The busiest and most important part of the year is no time to neglect your SEO efforts. Try to build links with appropriate anchor text. Research new keywords, and try to target festive terms such as “gift” and “present.” When the season is over for another year, leave Christmas-related pages live rather than starting from scratch again next year. Obviously you don’t want to promote them in the meantime and you may want to make them less accessible, but the extra age will help their rankings next year.
As always, make sure your Christmas items have their own, unique descriptions. Copying and pasting the supplier’s description is an easy way to get penalised for duplicate content.
eCommerce Website Design
As Christmas gets nearer, it might be time to temporarily tweak the design of your eCommerce website. Add something festive, such as some snowflakes or a Father Christmas hat on your logo. Giving your site a festive design works on the same principle as a Christmas window display for a brick-and-mortar retail business. It will catch customers’ eyes, capture their mood, and show them you are prepared for the Christmas season.
Of course, it is always important to make sure an eCommerce website’s design looks good and is up-to-date, and that the site is easy to navigate. At Christmas, this is even more important. The search for the best prices on gifts will bring new customers to your site, and you will need to make the right first impression.
As well as getting your eCommerce website ready to bring in customers, you need to get its behind-the-scenes operations ready to deal with them. Christmas is a busy time, and a bad time to let customers down, so you have to be sure you can cope.
Ensure your last shipment days for Christmas are easily visible on your website. This means that customers will know when to order, and you won’t have trouble from people ordering late because they couldn’t see any information. It is also a good idea to let both customers and business clients know of your Christmas closing dates, so that any important issues can be dealt with while you’re open.
Brave Agency can create great eCommerce websites that sell products every day of the year. We can help ensure your website makes the best impression on new and old customers, and encourages Christmas shoppers to click your “buy” button instead of your competitors’. You can see some past eCommerce websites our team have designed in our portfolio. To talk about your own needs, call 01733 602020.