| 4 min
August 18th, 2021
There are a lot of factors that can influence your brand’s image and reputation. How you engage with your clients, the quality of your products and, of course, your online presence. Your reputation online can impact virtually every corner of your digital marketing strategy. This can be from the conversion rate on your pages to your click-through rate in paid search. This is why it is crucial to streamline your SEO strategy and go on to dominate first page rankings on Google.
Search engine optimization (SEO) is a tough industry, especially for a lot of small business owners. Dominating the first page of Google requires an understanding of the various data types Google displays and how to take advantage of the changing algorithms and trends. SEO has the ability to impact every aspect of your website’s online presence, from Google rankings right through to controlling the conversation around your brand. Both of these are critical to upholding and improving reputation and conversions.
The issue that many business owners have is knowing how to keep up with Google’s constantly changing algorithm. In reality, there’s no magic wand that can boost your ranking and page dominance, but there are steps you can take to soar to the top of a search engine results page.
Let’s take a look at the steps you can take to dominate first page rankings on Google and improve your brand reputation.
Why you should master long-tail keywords
Did you know that there are over 5.6 billion Google searches per day? That is a lot of people searching for a lot of keywords every single day. If you want to rank for thousands of low-competition search terms that collectively drive massive traffic, then learn how to identify long-tail keywords.
For example, if your business sells dresses then you will obviously want to rank for dresses. But there are other ways to rank for that keyword with significantly less competition.
- Short tail keyword: Dress (4,430,000,000 results)
- Mid tail keyword: Summer dress (3,210,000,000 results)
- Long-tail keywords:
How do you wear a midi dress in the summer? (70,200,000 results)
How do you turn a summer dress into a winter dress? (129,000,000 results)
What is the best dress for hourglass shape? (13,400,000 results)
Do you see the difference? Yes, there are still a lot of results (it’s Google, there will always be a lot of results) but long-tail keywords are much more specific and targeted to your audience and the pain points they have. This is what makes long-tail keywords so effective. Some of the biggest brands in the world today have mastered the art of long-tail keywords. Take Amazon, for example, they make 57% of their sales from long-tail keywords. This is because long-tail searches are looking for very specific information, whereas short-tail keywords are more general. Long-tail keywords don’t just help solve your customer’s pain point, they improve the UX by giving the searcher specific information leading them to stick around and convert.
“8 out of 10 people will read your title. A compelling headline will persuade them to read the blog post.”
(Source: Brian Clark, founder of Copyblogger)
How to ensure your website is fully crawlable
Crawlability describes the search engine’s ability to access, read and crawl content on a page. If a site has no crawlability issues, then web crawlers can access all its content easily by following links between pages. There are a lot of factors that make up a “crawlable” website. You will need to ensure that your site has…
- Quality Meta content – Search engine result pages (SERPs) show people Meta titles, descriptions and tags among the first things when particular content is searched upon. Search engines can crawl a website and ultimately guess its general purpose. They will do this based on these elements; metadata enables webmasters to tell search engines what a page’s title is, which says a lot about what search queries it may be relevant for.
- Functioning links – Spiders track every hyperlink on your website. Hence, you do not want any broken links or orphaned or inaccessible pages. A good internal link structure will allow it to quickly reach even those pages deep in your site’s structure. It’s important to make sure that the hyperlink goes exactly where it is supposed to go and there are not any pages that cannot be accessed from your homepage and sitemap.
- Optimised Images – Images can be a very useful and important type of content, but most search engine crawlers don’t analyse the actual visual properties of an image when crawling a page. What they do instead is track the alt and title tags that are attached to images.
How much does content affect ranking?
In short, a lot. Content marketing, among other SEO strategies, is an ever-evolving and crucial aspect of digital marketing these days. For high ranking, organic search visibility and traffic, you have to commit yourself to consistently create optimized content.
Regularly maintaining a blog, news section and category content on your website is a great way in which you can directly control your keyword placement and Google ranking. Blogging provides a great way to target long-tail search queries in association with your company name.
Being an award-winning SEO Agency in Cambridgeshire, we understand that it’s never been more important for your business to be visible amongst the digital masses, stand out ahead of competitors and rank highly in search results.
Our team of skilled SEO experts can work with you to optimise and update the content on your website to fall under Google’s best practices. Alongside this, we will also perform outreach and backlinking to improve the quality and trust flow of your website and analyse your site data to see what causes your website’s engagement to fluctuate or drop. Contact the Brave team today to dominate first page rankings on Google.