BE.DESIRABLE

Make a promise

An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.

On a mission

The foundation of your brand is your values and mission statement. Your website, packaging, signage and promotional materials – all of which should integrate your logo, written and visual messaging to communicate your brand.

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Feel the love

Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services that will allow you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic cola drink. Because Coca-Cola has built a powerful brand equity, it can charge more for its product – and customers will pay that higher price.

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Questions, questions, questions...

As part of a branding exercise we would include asking and answering the following questions:

What is your company’s main mission and goals?

What are the benefits and features of your products or services?

What do your customers and prospects already think of your company?

What qualities do you want them to associate with your company?

What are the habits and patterns of your prospective customers?

What are your competitors doing and how successful are they?

Although the above are examples of how we begin this journey with you, we will never stop asking the right questions; and importantly, never stop listening. This information and feedback directly from you and your audience are paramount to your success.

We're listening