Your Brand Is A Promise

An effective brand strategy gives you a major edge in increasingly competitive markets. Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.

On A Mission To Discover Your Branding Message

The foundation of your brand strategy is your values and mission statement. Your website, packaging, signage and promotional materials must all emblazon your logo. It should all communicate your subconscious message that defines your brand. Brave provides an intuitive second set of eyes to help visualise and interpret your brand strategy. We will help you set your best foot forward on your mission journey. 


Inject Value Into Your Branding Strategy

Consistent, strategic branding leads to strong brand equity. This translates to added company value communicated through your specific products or services. This is how you build up a reputation against competitors. When you earn higher regard, people are more willing to pay a premium for what you provide over alternative identical, unbranded products. The most obvious example of this is Coca-Cola vs. a generic cola drink. Coca-Cola has built powerful brand equity which allows it to charge more for its product – and customers happily pay the higher price.


Questions, Questions, Questions...

As part of a branding exercise we would include asking and answering the following questions:

What are your company’s main missions and goals?

What are the benefits and features of your products or services?

What do your customers and prospects already think of your company?

What qualities do you want them to associate with your company?

What are the habits and patterns of your prospective customers?

What are your competitors doing and how successful are they?

Although the above are examples of how we commence a branding strategy journey with you, we will never stop asking the right questions; and importantly, never stop listening. Direct information and feedback from you and your audience is paramount to your success, now and into the future.

We're listening