Get Ready! Google’s Next Penguin Update Expected to Launch in Q1

Says the man himself – Google’s Webmaster Trends Analyst, Gary Illyes on Twitter.

Yes, we know it’s not very specific, but it’s the closest thing to a launch date we’ve heard from the Google camp. Although reluctant to give us an exact time frame, this estimate is sure to leave webmasters dwelling on what could possibly come next for SEO.
Considering that the last update Google rolled out, Penguin 3.0 in October 2014, was technically just a ‘refresh’ to update its link spam algorithm, their evasiveness only adds to the curiosity.

Get-Ready-Googles-Next-Penguin-Update-Expected-to-Launch-in-Q1Twitter

So what’s the difference between algorithm ‘update’ and ‘refresh’?

An update does not add any additional signals to the algorithm, while a refresh serves to demote sites that have newly discovered spam signals that weren’t present at the time of the previous update and help sites that have corrected their spam issues since the last update.

The last time Google confirmed having added new signals to the algorithm was with the launch of Penguin 2.0 in May of 2013.

What will Google have in store for us this time? As always details are sparse and we’ll probably only have the answers to our questions when it actually rolls out.

If you’re reading this, well it’s fair to assume you have a website of some sort – which is why you should read our previous post ‘Basic SEO – how you can optimise easily & effectively’ to learn about the core structure of SEO and how it can be implemented.

Written byTony Conte

Founder and Owner of Brave Agency, an Integrated Agency transforming businesses through design, digital and marketing, helping you, our clients to get results by applying the right strategy.

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