August 24th, 2017
From humble beginnings in 2006, Twitter has since taken the world by storm. With over 320 million users (Adweek, 2016) and some of the world’s most influential people using it to broadcast breaking news – or just what they’ve had for dinner, its power is undeniable. So, with that being said, to celebrate the renowned Hashtag’s 10th birthday this week, we wanted to highlight five Twitter hashtags that changed the world in some way! So, in no particular order, enjoy…
After an 8.9-magnitude earthquake and tsunami hit Japan in 2011, killing nearly 2,000 people, #PrayforJapan went viral. The hashtag has since been used over 4,000,000 times.
For those of you eager to criticize social media and its ever-growing influence, the hashtag raises you #BlackLivesMatter. Used over 12,000,000 times, it has quite literally transformed from an online-community to a political movement far beyond the twittersphere!
Ah yes, those dreaded words – we all remember being nominated, right? So much so that 6,200,000 uses of #IceBucketChallenge on Twitter meant that people were actually looking for ways to avoid it entirely. In the summer of 2014, you couldn’t log on to any social media platform without seeing a friend being drenched with cold water in the name of amyotrophic lateral sclerosis (ALS).
Activists around the world used #SaveAleppo to raise awareness about the desperate situation in Syria, as government forces narrowed in on Aleppo. The hashtag was used more than 100,000 times the first day it launched. People from around the world shared images of bombed buildings and urged their world leaders to intervene.
Political movements like this one are inevitably divisive, and this certainly had an array of responses. The goal was clear; use the power of social media to demand for the safe return of Nigerian school girls kidnapped by a militant Islamist group.
While 6,100,000 users of #BringBackOurGirls defended the trending topic, critics were quick to point out the laziness of this use of hashtag activism. Either way, it made its impact and even had the First Lady at the time, Michelle Obama, jump on the bandwagon!
Well that’s our top five most globally influential Hashtags, what are yours?