| 4 min
October 3rd, 2016
Social media accounts can sometimes be hard to understand – making sense of your endless followers can be daunting. Meanwhile, the more popular your account becomes (good!), the harder it is to know how to engage with your audience as a whole (tricky). A mention here, a follow there, comments streaming on your posts, re-tweets and DMs are all fantastic for proving that you are successfully connecting with your audience and creating a brand image. However, you can get lost in the ether. Wouldn’t it be brilliant to have a tool where you can make sense of all the chaos?
Believe it or not, there are many out there. However, none come close to Crowdfire. Crowdfire is a social media account management tool. To be specific; it allows you to add either your Twitter account or Instagram account (click here for more examples of Twitter tools). Once your accounts are added, you are exposed to a dashboard where you have access to a range of tabs that the official Twitter or Instagram apps come nowhere near providing.
The first selection of tabs centre around account management;
- Tab One – ‘non-followers’: This tab has a list of the people you are following that do not follow you back.
- Tab Two – ‘Fans’: From here, you can see the people who are following you without you following them back.
- Tab Three – ‘Recent Unfollowers’: This allows you to see just the people who have unfollowed you in the last couple of hours.
- Tab Four – ‘Recent Followers’: Much like the ‘Recent Unfollowers’ tab, this tab shows you the people that have followed you in the last couple of hours.
- Tab Five – ‘Inactive Following’: This allows you to see the accounts following you that have been classed as inactive for the choice of 3, 6 and 9 months.
The combination of these first five tabs allows you to have a brilliant grasp on what is happening with your social accounts from a follower perspective. It also gives you the convenience of splitting a large account down into smaller more manageable chunks. With these categories, you can look more closely at the different follower groups on your account, and the most effective way to engage with each.
Aside from the Crowdfire account management sections, there are also a nice collection of tools (both on Crowdfire and alternative online tools such as Tweepi) that help with account growth sections for you to use. These give you a range of exclusive features that Twitter does not include. One of the most effective functions is Copy Followers – this allows you to insert a user’s username, then view and follow the people that are specifically following them. The obvious outcome is to find people that are similar to you or have a mutual interest in that user. (Click here for Tweepi’s Copy Follower tool).
Put into context, say a new band wanted to source followers who were interested in their genre of music. Copy Followers would help to discover similar bands. They would copy the rival band’s handle into the tool. Then, they will be able to see all of the users following this band. Due to the mutual interest in that style of music, following these users might result in a returned follow, or another conversion of some description (such as listening to the new band’s music on Spotify or Apple Music, visiting a webpage…).
With that short and painless technique, you have exposed someone to your Twitter who is very likely to be interested in your music. You can replicate this process depending on your audience – that’s what makes it such an effective way of exposing people to your Twitter.
Enhanced Search Tools
One other brilliant feature of Crowdfire, similar to Copy Followers, is the Keyword User Search. This works by typing in a keyword which the tool then uses to find users that relate to that keyword. This allows you to find very relevant and active people to follow, leading to the possibility that your mutual interest in the topic sparks a follow back.
Overall, both the Crowdfire app and website provide brilliant options for taking full control of your social account. The combination of the account management sections and the account growth sections provides you with the ultimate way to control and grow your account effectively and efficiently from a followers perspective. If you would like more assistance with your social media or a forward-thinking, creative input into your social strategy, why not contact us at Brave – let’s start a project together.