E-commerce Is Nothing Without SEO

In order to succeed in the world of E-commerce, visibility is critical. If you aren’t visible then you are making it harder for people to find you and your products, so it doesn’t matter how good they are or well priced, you will struggle to sell them.

We’ve created this infographic to highlight just how important SEO is when it comes to E-commerce.

Ecommerce SEO Infographic

Why E-commerce Needs SEO?

As we all know by now ranking highly in search engines is key to generating more traffic for your site. But looking at the data above shows just how important being on page one is, with 92% of all clicks being on results on page 1, with 60% of all clicks being on the top three results. If you didn’t know this already you can now see just how important it is to get up into those top three spots if you can!

How can I Improve my E-Commerce SEO?

SEO for E-commerce sites can sometimes be challenging, especially if you have a large number of products. Having said that, the key principles are the same with content still being king. Therefore, making sure the content on your site is optimised as well as uploading regular blogs is something you should prioritise.

But we wouldn’t stop there. Evidence suggests that the more search features available when Google is ranking your site will also have an impact, with certain features such as reviews and images appearing on the first page far more frequently.

Is Mobile Performance Important for E-Commerce?

The answer is yes! Data shows us that on average 52% of all site visits are now on mobile, so making sure your site performs well for these visits is hugely important. It is also key to ensure that you answer the questions mobile users have as they are 69% more likely to buy if they are easily able to access the information they need.

Which Search Terms to Target for E-Commerce?

Whilst we can’t answer that question for you as it’s different for each business, we can definitely say that you should also identify long-tail keywords that are relevant to you given the increase in CTR of 3-5% that these can offer. It is also worth bearing in mind that 15% of search terms seen by Google are completely new, as well as 92.4% of search terms having fewer than 10 average monthly searches. This means that you shouldn’t discount relevant keywords just because they have low search volumes.

Need Help with E-commerce SEO?

When it comes to SEO strategies for E-commerce sites there is a lot to keep in mind, so if you aren’t sure where to start, how to approach SEO in general, or need some advice on how to take your SEO further, then why not get in touch with us today. We have a team of SEO experts, with many years of combined experience, that have implemented successful SEO strategies to a number of E-commerce sites.

Written by Gareth Torrance

Hello there. I'm Gareth, the Search Engine Marketing Lead at Brave. With almost a decade of experience in PPC and SEO, I've seen everything from Pandas and Penguins to the horrible time that was Mobilegeddon. As a Google Ads Certified Google Specialist, I have lived through almost every major shift in the industry! And that makes me feel old.

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