Domains; The 411

The concept of domains can be complex for someone who is fresh on the scene of the digital world. There is an abundance of new and ambiguous terms to become familiar with, especially when you are looking to create a new website. In this article, Brave aims to provide you with uncomplicated guidance when it comes to domains. 

What Is A Domain Name?

In the simplest way possible, say your website is a house, then your domain is its address. Users type this address into the URL search bar to find you! This is the part that humans can translate. 

Behind the scenes is the comprehensive cable network that connects and allows computers to communicate with one another. An IP address (which is a unique identifying code linked to each computer) is the digital version of the domain, and this is interpreted by the computers on the network. 

Of course, to find a particular website by searching a load of numbers would be tricky. As such, domain names were created. It is through the digital translation of your domain into an IP address that means users are able to find your website.  

How Does A Domain Name Work?

Computers are incredibly intelligent. When you type a domain into your web browser, your computer will boost out a load of requests to the global network of servers. These all form the DNS (Domain Name System).  

When your device sends out such search requests, the DNS servers will pursue the name server that is linked to the domain. Eventually, the name server (which is the title given to the computer that is managed by your hosting company) will be found. Next, it will communicate with your host.  Your host will then pass on your request to the computer where your website is stored. This one, known as a web server, is frankly a computer on steroids. It is here that all the pages and details of the website that has been searched are stored. 

The web server retrieves all the associated information and the various pages linked to the website and the data is boosted back to your browser for you to view on the screen of your device. This insane process is conducted within a few milliseconds.    

Domain Names, Website And Web Hosting; The Difference

A website is a combination of text, images and often products; all constructed by some genius website builder. With the domain being the allegorical ‘home address’, then the web host is where the ‘home’ actually exists.  

This is the server (or supercomputer) where all the relevant website files are boxed up for storage. These servers are utilised by hosting companies (for example eUKhost or Cloudways). 

When you are creating a website, you require both a domain name and a web host. These are two separate services, however, it is probably in your best interests to employ the same company purely for a more effortless experience. Rather than dealing with two different accounts, all your website components are under one roof. 

What Are The Different Types?

If you have ever Googled something, then you are most likely aware there are various extensions that are used at the end of a URL. Depending on your website goals, you have the opportunity to select the most appropriate for your domain. Of course, ‘.com’ is generally the most popular.

Here are the different options;

Top-Level Domain (TLD)

These are the most commonly used (.com, .org, .net etc). 

Country Code Top-Level Domain (ccTLD)

To target a more niche area, you might opt to use a ccTLD extension such as .uk, for the United Kingdom or .au for Australia, for instance.  

Sponsored Top-Level Domain (sTLD)

Used for domains that own a sponsorship representative of a certain community. Such examples include .edu for organisations linking to education, or .gov for the U.K’s government website.  

Advice For Choosing A Domain Name

With new websites coming out of the woodwork daily, you must ensure yours ticks all the right boxes for being unique and Google-friendly. Focus on short and sweet, and no elaborate vocabulary is used. After all, you want people to easily find you! 

Avoid punctuation like the plague. And it is probably the best shout to go with the .com extension for the fact it is universal and simple to remember. Apply the powers of a Google search to find domain name generators (such as GoDaddy)! These may just provide you with the domain oomph you desire, especially when you are struggling with inspiration.  

How To Buy A Domain Name

This part is relatively simple. There are a plethora of registrars on the web ready to sell you a name. GoDaddy is yet another example. But, as mentioned before, this doesn’t open mean that your hosting service is also covered. For this, you will need a designated website hosting account. 

WordPress hosting companies are frequently the most straightforward for combining both services. Try to keep it simple for yourself. 

To make it even simpler, Brave is a Digital Marketing agency who is considerably WordPress-orientated. We are a client-committed business always happy to guide you with whichever Digital Marketing services you desire, and to whichever level you need. You may contact us here!

Written bySian Seage

Hi there, I’m Sian, the Business Operation Manager here at Brave Agency. I have a tonne of experience in business management and marketing which I hope to share a little bit of that knowledge with you guys.

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