Google receives over 3.8 million search requests from all over the world, every minute. This is from people looking for solutions and services and often in their local areas. Being an award-winning SEO Agency, we know it’s never been more important for your business to be visible, get ahead of competitors and rank highly in the results of those searches. That’s why you need a sustainable and profitable SEO strategy (Search Engine Optimisation).
Our Peterborough based team of SEO specialists bring a wealth of knowledge and have lived through all of the many environmental changes that the SEO industry has seen. As an SEO Agency, we are proactive and reactive, keeping on top of all of the recent SEO Trends and Google Updates to ensure the best possible rankings for our clients in an ever-changing industry. We want to use that knowledge to help your business get right in front of potential clients and ahead of your competitors.
Our Technical SEO Team Can Help With...
Comprehensive Technical SEO Audits
App Store Optimisation
Website Architecture Review
Google Penalty Removal
SEO Site & Domain Migrations
Server Log File Analysis
Bespoke Technical SEO Consultancy
Where Do We Start?
Google can often be a hard egg to crack when it comes to best practice guidelines – stages such as the type of content you publish, how often you post and the code that your website is built on is scrutinised by Google and its all-important algorithms, such as Google Panda and Google Penguin.
However, thanks to the SEO spiders we use at Brave agency that crawl through your website, we can identify the problems before Google, allowing us to attend to the algorithms by optimising your website correctly; this way, you can avoid being penalised and losing organic traffic! As an SEO agency, we can then ensure that everything on your site is up to scratch before you can move on to expanding. Think of it as a house – first you’ll need to build a strong, stable and secure foundation before you can put up the walls and decorate. Everything has to start somewhere, right?
The first step our SEO experts in Peterborough will do to identify any obstacles is an analysis of your website from a technical perspective; making sure that the foundation is solid. Once all the creases have been ironed out and all cracks filled, we’ll then look into your backlink profile and look for anything that could be potentially damaging. By our SEO team looking into and resolving any issues, you can rest assured that your site will be ready to face Google’s pets without any risk of failure!
Once we’ve secured your website and met those best practice guidelines, you’ll be back on your feet again and your website will be running smoothly! Once you’re at this stage, we start growing your site’s visibility. This simply refers to the chances of someone finding you via search engine results which is immensely important for the success of your website!
The next stage is the most crucial when it comes to search engine optimisation…content generation! We like to create quality, engaging content for your landing pages and blog posts and we will increase the number of relevant keywords which will help your website to rank higher above those devious competitors.
As a specialist SEO Agency, we like to encourage posting regular content which users will want to come back to your website to read. This won’t just increase the web traffic, but will also show Google that your website is relevant and useful. We like to go the extra mile when it comes to content because of how critical it is as part of good SEO, so through targeted outreach and link building, we’ll help to build up the equity of your site whilst also developing the usability and functionality.
As experienced data enthusiasts, we use Google Analytics and other specialist tools, such as heat-mapping, to see which aspects of your website may need that all-important improvement. We will address these aspects, as well as website usability to maximise engagement levels. Usability is substantial because Google recognises it and you’re likely to be pushed up higher in the search results!
We Focus On Content Marketing
It’s essential that all of the content on your website is regular, of high quality, uniquely yours and is of use to the reader. This is because Google’s algorithm, Panda, crawls websites to actively seek out content issues and will penalise you if they find any duplicates! Our SEO experts will help you create a content strategy to guarantee your content follows Google’s best practice because, after all, content is king!
We Optimise To Improve Engagement
Google loves to inspect the level of engagement users have with a website. This includes how long users stay on each page, how many pages they visit and most importantly, whether they actually convert or not! Through our use of continued engagement optimisation, you’ll be placed higher in the search engine results which we will do by analysing the data and seeing what causes engagement to fluctuate or drop.
We Do Outreach & Profile Building
Link building may have been absent in recent years; however, it is still one of the most powerful tools in improving your search engine optimisation. At Brave Agency, we perform outreach and backlinking to improve the quality and trust flow of your website. Of course, we’ll only outreach to relevant, specific sites that are beneficial to your business in order to build the overall equity of your site.
Get A Strong Return On Investment For SEO
At Brave Agency, we believe in making smart investments in SEO and only when necessary, so we won’t pour money into a campaign or strategy that clearly isn’t working. We will work with you to form a bespoke strategy that’s right for you based on genuine data and facts. Through our extensive reporting processes, we can quickly determine whether a campaign is working and whether more or less investment is required. This ensures you the best possible results and return on investment.
From web traffic improvements to the number of users engaging with you, we’ll keep you up to date on everything you could possibly need to know about a strategy’s performance. You can expect complete and total clarity with Brave!