Google receives over 3.8 million search requests from all over the world, every minute. This is from people looking for solutions and services and often in their local areas. As such, it’s never been more important for your business to be visible, get ahead of competitors and rank highly in the results of those searches. That’s why you need SEO (Search Engine Optimisation).
Our team of experienced SEO professionals bring a wealth of knowledge and have lived through all of the many environmental changes that the SEO industry has seen. We are proactive and reactive, keeping on top of all of the SEO Trends and Google Updates to ensure the best possible rankings for your website in an ever-changing industry. We want to use that knowledge to help your business get right in front of potential clients and ahead of your competitors.
Where do we start?
Google can often be a tough mistress when it comes to best practice guidelines. Everything from the type of content you publish, to how often you post, to the code that your website is built on is scrutinised by Google and its little pets; Google Panda and Google Penguin.
Thanks to these little critters who crawl through your website (and every other site on the internet) you need to ensure that everything on your site is up to scratch before you can move on to expanding. Think of it as a house – first you’ll need to build a strong, stable and secure foundation before you can put up the walls and decorate. Everything has to start somewhere, right?
The first thing we’ll do for you is to analyse your website from a technical perspective; making sure that the foundation is solid. Once all the creases have been ironed out and all cracks filled, we’ll then look into your backlink profile and look for anything that could be potentially damaging. By looking into and resolving any issues here, you’ll be able to feel secure that your site is ready to be pushed out in front of Google’s pets without any risk of failure.
SEO foundation’s in place, so what's next?
Once your website has been secured, meeting best practice guidelines and running as smoothly as possible, it’s time to start growing your visibility. The term ‘visibility’ refers to the chances of someone finding you via search engine results so this is of high importance for the success of your site.
The next stage of the process is through content generation. Through creating quality, engaging content on your landing pages and blog posts, we can increase the number of relevant keywords that will help your website to rank higher. Regular content will also encourage users to return to your website which will increase web traffic, as well as showing Google that your website is relevant and useful. Following that, through targeted outreach and link building, we’ll help to build up the equity of your site whilst also bolstering the usability and functionality.
As experienced data junkies, we use Google Analytics and specialist tools (such as heat-mapping) to see which aspects of your website may need improvement. We address these to maximise engagement levels, as well as assessing the difficulty for a user to navigate the site. By making usability easier, Google will recognise this and you’re likely to be pushed up higher in the search results.
It’s important that all of the content on your website is regular, of high quality, uniquely yours and is of use to the user. Our experts will help create a content strategy to guarantee your content follows best practice and ensuring you are always in the best possible position. You will have undoubtedly have heard the term “content is king” and it’s true. Google’s algorithm, Panda, crawls websites to actively seek out content issues and penalises sites that have them.
Google loves to look at the level of engagement users have with a website. This includes how long they stay on each page, how many pages they visit and whether they actually convert – be it via a purchase or contacting you. Through continued engagement optimisation, you’ll be placed higher in the search engine results. We are here to help with that, through analysing the data and seeing what causes engagement to fluctuate or drop.
Outreach & profile building
There are blurred lines with it comes to link building in recent years; however, it is still one of the most powerful tools in improving your SEO (Search Engine Optimisation). At Brave, we work to improve the quality and trust flow of your website through outreach and profile building. Because of the necessity of these links, we’ll outreach to relevant, specific sites that are beneficial to your business in order to build the overall equity of your site.
Our technical SEO team can help with...
Comprehensive SEO Site Audits
App Store Optimisation
Website Architecture Review
Google Penalty Removal
SEO Site & Domain Migrations
Server Log File Analysis
Bespoke Technical Consultancy
Ensuring your return on investment
At Brave, we believe in making smart investments and only when necessary. We don’t believe in pouring money into a campaign or strategy that clearly isn’t working. We work with each of our clients to form a bespoke strategy that’s right for them based on data and facts. Through our extensive reporting processes, we can determine quickly whether a campaign is working and whether more or less investment is required to ensure you the best possible results and return on investment.
From web traffic improvements to the number of users engaging with you, we’ll keep you up to date on everything you could possibly need to know about a strategy’s performance. You can expect complete and total transparency with Brave.