BE.CONSPICUOUS

PPC, short for Pay Per Click, is an internet advertising style that allows direct traffic to a website or product. The model works by the advertiser only paying the advertising network when a user has clicked on their ad. Unlike the real world version (eg. Billboard advertising), you don’t pay for your ad to be there, you only pay for the amount of actual interaction with the advert. The advantages are clear – PPC offers targeting, payment for interaction, quick adjustment, bigger exposure, cheaper to run, quick set up of multiple campaigns, and a captive audience.

The advantages are clear – PPC offers targeting, payment for interaction, quick adjustment, bigger exposure, cheaper to run, quick set up of multiple campaigns, and a captive audience.

Below you will find some areas of wizardry we undertake in this area of online marketing…

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Happy Clients

8,153,589

Monthly Impressions

77,155

Monthly Clicks

1,236

Monthly Conversions

AdWords Auditing

Creating a PPC campaign is not just a fire and forget project; for it to be effective it has to be followed up and carefully analysed. Our approach is to offer in-depth and analytical auditing – it is with this in-depth level of attention that we will take your campaign above and beyond the competition. With our consultancy, you can be sure that your PPC campaign is efficiency performing with the best possible effectiveness.

Google Adwords & Bing Ads Management

Google Adwords is currently the largest and most used platform to conduct PPC. It has the benefit of offering the broadest possible customer base and as a platform, it is still the best choice for directing PPC campaigns.

Geolocation advertising on AdWords gives you the capacity to appeal to local people rather than having it go out to the whole world. Numerous advantages are achieved by this feature, particularly when your business is location dependent for the sale of its services or products.  

Google Certified

Brave, have specialist Google Certified AdWords specialists and are proud to be able to call ourselves a Google Partner. In order to do this we have had to demonstrate to Google a level of expertise and competency, delivered measurable growth for our clients and manage a certain level of budget. Therefore, we are confident that we can help you get the most our of your PPC campaigns and get you positive revenue results.

Bing Ads Accredited

Bing Ads is an alternative to Google ads and developed between Microsoft and Yahoo; it offers a nearly identical service in that it is also a PPC network. Being the smaller of the two systems, Bing Ads benefits from some very significant advantages that you just won’t experience on Google ads. One of these is the lower ad prices; due to there being fewer users on the Yahoo and Bing networks. Whether or not the lower price / lower number of user-base is important to you, Bing Ads is a reliable alternative that still has benefits to bring to your PPC project.

Once again, we are proud to say that we are a Bing Ads Accredited agency, able to ensure that you get the very best support in strategy and management.

Search Network Ads

Search Network ads are a format of ads that appear in the Google search panel. You have probably seen them many times, as they are the first results that appear when you search for something. They work by appealing to active searches of keywords. Hence they can be a valuable resource and tend to have a high click-through rate; when managed correctly, they have the potential to  bring a lot of highly targeted people to your site. When managed incorrectly, you’ll get ego boosting figures, but waste click budget as the hoards of people bounce off your site…and yet you’ll still pay Google for the pleasure!

Display Network Ads

Google Display Network ads allow advertisements to be placed within or on a site. These sites stay listed on Google’s Display Network (GDN). This collection of display websites accounts for the potential reach of 90% of the world’s internet population. By using Display Ads, you benefit from having the visual medium to enhance the brand that you are advertising.

Visually appealing and engaging ads can attract a lot of attention which typically results in high click through visitors as well conversions and sales. It’s worth noting that the display network can contain both image and text ads – both have the potential to perform well. Again, ego boosting figures account for nothing if they are not managed, targeting the desired audience.

Remarketing

By far the best thing that Paid Advertising can do is follow you around. Remember all of those adverts for websites you’ve looked at before that just keep popping up again and again? Well that’s Remarketing – users visiting a website, or even just a certain page or performing a specific action, are added to a list for 30 days. Then, everyone in this list is shown your advert over and over!

So, you can get your advert in front of people who have already visited your site, people who are already interested in your product or service! Because of this, ad campaigns using Remarketing target an existing and qualified audience. They may not have been quite ready to buy, but by reminding them of who you are as they continue their journey, these campaigns tend to have a 30% higher chance of converting a viewer into a sale!

Let's hope we click!