PPC, short for Pay Per Click, is an internet advertising technique that increases visibility and allows for direct traffic to a website or product. The model works by the advertiser paying per click to the advertising network when a user has actively clicked on their ad. Unlike billboard advertising, you don’t pay for your ad to be there, you only pay per actual interaction with the advert. 

The advantages of this are clear. PPC offers specific targeting, payment for interaction, quick adjustment, bigger exposure, cheaper to run, quick set up of multiple campaigns, and a captive audience. 


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Google Ads Auditing

Creating a PPC campaign is not just a fire and forget project. For it to be effective it has to be monitored and carefully analysed. Our approach is to offer in-depth and analytical auditing. It is with this care and attention that we will take your campaign above and beyond the competition. With our consultancy, you can be sure that your PPC campaign is efficiency performing with the best possible results. 

Have an existing campaign? Get your PPC audit today from our team

Google Ads & Bing Ads Management

Google Ads (formerly known as Google AdWords) is currently the largest and most used platform to conduct PPC. It has the benefit of offering the broadest possible customer base and as a platform, it is still the best choice for directing PPC campaigns. 

Geolocation advertising on Google Ads gives you the capacity to appeal to local people rather than having it go out to the whole world. Numerous advantages are achieved by this feature, particularly when your business is location dependent for the sale of its services or products.

Google Certified

Brave has a team of Google Certified Ads specialists and is proud to be able to call ourselves a Google Partner. In order to do this, we have had to demonstrate to Google a level of expertise and competency, delivered measurable growth for our clients and manage a certain level of budget. Therefore, we are confident that we can help you get the most from your PPC campaigns with positive revenue results. We work with you to determine every aspect of the Google Ads PPC campaign, from the tone of adverts to the value of a conversion. From there, we put together a cost-efficient Google Ads campaign that can provide the highest return on investment.

Bing Ads Accredited

Bing Ads is an alternative to Google Ads and was developed between Microsoft and Yahoo. It offers a near-identical service to Google Ads in that it is also a PPC network. Being the smaller of the two systems, Bing Ads benefits from some very significant advantages that you just won’t experience on Google. One of these is the lower ad prices due to there being fewer users on the Yahoo and Bing networks. Whether or not the lower price / lower number of user-base is important to you, Bing Ads is a reliable alternative that still offers benefits for your PPC project.

We are proud to say that we are a Bing Ads Accredited agency, ensuring that you get the very best support in Bings Ads PPC strategy and management.

Search Network Ads

Search Network Ads are a format of adverts that appear in the Google search panel. You have probably seen these many times as they are the first results that appear when you search. These work by appealing to active searches of keywords. As such, they can be a valuable resource and tend to have a high click-through rate. When managed correctly, they have the potential to bring a lot of specifically targeted people to your site. When managed incorrectly, however, you are likely to be seen but waste click budget. 

Display Network Ads

Google Display Network ads allow advertisements to be placed within or on a site. These sites stay listed on Google’s Display Network (GDN). This collection of display websites accounts for the potential reach of 90% of the world’s internet population. By using Display Ads, you benefit from having the visual medium to enhance the brand that you are advertising.

Visually appealing and engaging ads can attract a lot of attention which typically results in high click-through visitors as well as conversions and sales. It’s worth noting that the display network can contain both image and text ads – both have the potential to perform well. Again, ego-boosting figures account for nothing if they are not managed, targeting the desired audience.


By far the best thing that Paid Advertising can do is follow you around. Remember all of those adverts for websites you’ve looked at before that just keep popping up again and again? Well, that’s Remarketing – users visiting a website, or even just a certain page or performing a specific action, is added to a list for 30 days. Then, everyone on this list is shown your advert over and over.

So, you can get your advert in front of people who have already visited your site, people who are already interested in your product or service. Because of this, ad campaigns using Remarketing target an existing and qualified audience. They may not have been quite ready to buy, but by reminding them of who you are as they continue their journey, these campaigns tend to have a 30% higher chance of converting a viewer into a sale.

Let's hope we click!