Brave’s marketing automation strategy makes sure that leads don’t fall through the cracks. By setting up automatic communications to keep customers engaged with your business, leads are nurtured through the buyer journey to create an invigorating impact on sales.
Customer retention requires regular communication, but this can be a hugely repetitive exercise that takes time away from the business. Utilising our expertise in automation platforms and quality content marketing, our marketing automation services ensure that every customer sees the right email at the right time.
Marketing automation works to manage your customer relationships and persuade them to buy or engage using personalised email trigger campaigns. This, along with personalised email content and tailored buyer journeys, vastly increases the chances of conversion. Using automation allows you to provide a better customer experience and increase ROI at the same time.
145%
YoY increase in email revenue
Rennet & Rind
4%
Conversion rate to order from automated email sends
45%
Increase in automation revenue YoY
Cookology
Brave’s marketing automation process is about working with our clients to identify strategies that nurture customer relationships with a human touch. Here’s a rundown of what you can expect.
Before we touch your marketing automation account, we make sure to have a total understanding of your business, audience, industry and aspirations through a meeting. From there, we can discuss the best strategy to reach your goals.
It’s important to examine your marketing database before engaging in any outbound emails. This means ensuring that your mailing lists all comply with GDPR legislation, that your filters make a clear difference between new and existing leads, and that your data segmentation is not affecting your inbound marketing campaigns.
We create and fine-tune a marketing automation setup that suits your brand and tone of voice. We include introductory emails, complete purchase nudges, upsell opportunities and lead follow-ups to extract opportunities from every stage of the buyer journey.
Once customers have felt the appreciation of your brand’s communications, we will start a referral scheme that encourages them to bring in new leads to the business with a small reward.
To keep you up to date on our automated marketing implementation, we hold regular meetings to report performance and inform you of any important updates that may affect the strategy. This is also a direct opportunity for you to let us know of any business developments we should be aware of.
Setting up the automated marketing channels is only one half of the story. We will keep an eye on all campaign performance and identify new opportunities to improve the click-through rate.
Our mastery of the marketing automation platform Klaviyo has been recognised by the company itself. We don’t think there’s a greater co-sign than this, and it means we have an unrivalled breadth and depth of knowledge of the platform.
With experienced marketers and highly skilled UX designers, our CRO team powers performance and drives conversions with a highly effective process that makes the most of every conversion opportunity.
Anything can happen that needs immediate automation support, which is why we always strive to respond to any queries within the same working day.
There’s no magic formula that makes every business succeed, which is why we not only specialise in creating tailored marketing automation strategies but can easily scale processes to match your current business needs and future growth.
Throughout the process, we will stay in regular contact with you, providing updates on the latest successes, threats, opportunities and new ideas to ensure full transparency.
Putting your goals at the forefront, we work as an extension of your team to capitalise on new opportunities that will benefit you now and in the future.
As a certified Klaviyo Partner, Brave has a pedigree you can use to your advantage. We make the marketing automation process simpler, more immediate and more effective, working to enhance ROI as well as providing insight into how well your existing marketing automation strategy is performing.
The team themselves are friendly, engaging and really know their stuff. Our Google rankings went through the roof. Brave themselves are an excellent organisation that you can see care about their customers and staff.
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