Let’s face it, everyone wants to make sure that their product or services get seen by potential customers, and in this day and age, Email is one of the best ways to do it! However, just think about how much useless Email you get into your inbox on a daily basis. You need to ensure that your marketing campaigns reach the right people, at the right time! That’s where we can help!
The first thing any successful Email Marketing campaign needs is a strong, relevant database of addresses for people who are actually interested in your product. Through competitions, free PDF handouts and other methods, we can help you build up a really targeted, focused contact list! Having this means that your emails are far more likely to opened and engaged with!
One of the biggest issues with using bulk Email Marketing is that your web address and IP address can be added to blacklists. Once this has happened, and until it is remedied, your emails will either go straight into the Spam folder or will simply not be delivered.
In order to help make sure that doesn’t happen, or to remedy it if it has, we will work with you to determine the best way to deliver your campaigns, whether it be through an email client like MailChimp or via recognised, permanently whitelisted servers like Google Business.
Email Content and Design
Another major aspect to consider when it comes to Email Marketing is the way the content is written and the actual design and layout of the page. If something looks garish, then the recipient won’t be interested in reading it. Additionally, if the content is full of mistakes or doesn’t have any structure, you’ll be deleted immediately.
That’s why you have to make sure that anything you send out is well thought out, planned meticulously and written to the best possible quality. It needs to be attractive, engaging and enticing, drawing the reader down to the call to action button or link. Our designers and content writers can help you ensure that everything you send out is on brand, and suitable for the masses!
An Email Marketing campaign should never be an afterthought, nor should it be an unstructured series of unrelated emails. Strategy is the key to a successful campaign, and should be carefully thought out and planned before the first letter of any email is written. Our marketing experts can help you work out the best type of messaging and ways to get your brand across through best-practice and data analysis, so that you can be certain you are sending out the best possible communication you can.