Attracting visitors to your eCommerce website is essential, but ultimately useless if you are unable to convert them into customers. We will not only assist you in driving traffic but creating a customer journey that will improve your conversion rate and drive incremental leads and sales.
What’s the use of having hoards of site visitors if you cannot convert them into customers? Many eCommerce sites are ill-equipped to persuade visitors to buy their products because they haven’t considered the customer journey. However, creating a frictionless user experience is crucial to increasing customer conversion and forming meaningful relationships between your brand and its audience.
CRO is about identifying opportunities to streamline the customer journey to conversion, and this requires a deep understanding of user behaviour and funnel performance. At Brave, we use granular research to test the effectiveness of your site’s UX and then conduct incremental testing to arrive at the most efficient user journey towards conversion possible.
There are no shortcuts to this, simply rigorous testing and time to produce results. However, the result is an increase in conversion rate, lead volumes and sales revenues.
20%
YoY growth
Kettler
42%
eCommerce conversion rate increase
Rennet & Rind
27%
Cookology
At Brave, we approach CRO with a data-driven methodology that has produced results that our clients never thought possible. Here’s our step-by-step process.
We like to have the most complete understanding of your business before making a single change to your site. In addition to holding a CRO audit, we will hold a meeting with you to gain knowledge of your audience, industry and aspirations from your perspective.
Looking over the audit allows us to review the existing journey to conversion, as well as audience behaviour, engagement and interactions. From there, we can identify drop-off points and challenges that need to be tackled in order to achieve next-level UX.
We will streamline your site’s architecture to find the most effective journey towards converting visitors. This involves recursive user monitoring and insights gained from A/B testing.
Putting the testing insights into action, we methodically implement CRO recommendations to your site’s UX, monitoring their impact on our hypotheses. The results won’t come immediately, but it is a crucial move towards long-term conversion rate success.
To keep you up to date on our implementation, we hold regular meetings to report performance and inform you of any important updates that may affect the strategy. This is also a direct opportunity for you to let us know of any business developments we should be aware of.
There’s always room for improvement, and we will continue to evolve your UX by consulting funnel, user journey and heatmap analysis regularly. Every change we make is reported transparently and backed up with meaningful metrics to make sure our ideas are to your benefit.
With experienced marketers and highly skilled UX designers, our team powers performance and drives conversions with a highly effective process that makes the most out of CRO opportunities.
Anything can happen that needs immediate support, which is why we always strive to respond to any queries within the same working day.
We are adept at using industry-leading analytical software for CRO, including Hotjar, Mouseflow and Google Analytics 4. This allows us to carry out our hyper-granular UX research and create data-driven designs that are proven to make a difference.
We understand that there is no one-size-fits-all solution to improving CRO, so we offer ground-up bespoke website designs that are designed to fit within your industry, above your competitors and in front of your audience.
Throughout the process, we will stay in regular contact with you, providing updates on the latest successes, threats, opportunities and new ideas to ensure full transparency.
Putting your goals at the forefront, we work as an extension of your team to capitalise on new opportunities that will benefit you now and in the future.
At Brave, our CRO services are designed to revitalise the UX of an eCommerce website from the ground up. We approach CRO with a razor-sharp eye for detail and an instinctive understanding of efficient website design to keep customers on your site instead of a competitor’s. Take a look at a selection of our services below, or get in touch to discuss your requirements.
We were introduced to Brave in 2022 when as a company we decided to undertake a marketing strategy. Brave assisted us with an SEO, CRO and PPC initiative. They provided us with a proposal of what they planned and a timeline for when the work would be undertaken. They delivered on those plans, and we are now into our fourth month with an increase month on month in conversion rates and engagement. The whole team are a great bunch, creative, innovative, knowledgeable, friendly but most of all fun!!!
Please select all of the services that are relevant.
Our website projects start at a minimum of £35k and typically range all the way to £150k depending on scope and functionality. Now we’ve been upfront with how much a project can cost hopefully you can be with your budget…