Bringing people over to your website, whether it is an E-Commerce or Brochure site, is only the first step. What you really need is for those people to convert – this can refer to getting in touch through a contact form, signing up for a service or purchasing a product. This is key to the success of any website, and helping to ensure that users convert is where Conversion Rate Optimisation (CRO) comes in. In essence, E-Commerce Conversion Rate Optimisation refers to improving the User Experience of the site, controlling the flow and behaviour of visitors to the website to promote a sale. When it comes to Brochure Website Conversion Rate Optimisation, the focus turns to pushing users towards either contact points, stockist lists or download buttons.
User Experience Improvements
A user’s experience on a website is defined by how well they can navigate, interact with and understand a website. Everything from the main navigation menu to the placement of images can affect how someone engages with the content of a webpage.
In order to help you get the best out of your website, we analyse how the website functions on various devices, what areas of a webpage people spend the most time looking at, and which pages cause people to “drop off”.
This allows you to find the most productive areas and layouts for your site, whilst also removing “dead pages” that lead to users leaving the website. Addressing these issues will lead to increased conversions, meaning more business and revenue.
Controlling User behaviour
Improving User Experience is just one aspect of Conversion Rate Optimisation – the other is leading them to the actions you want them to carry out. This involves funnelling them through certain areas of the website, bringing them to a contact form, checkout, or any other conversion page.
So that you can get the highest possible amount of conversions, we will work with you to determine the best placements and styles for Calls to Actions, internal linking, and site structure.
By optimising these aspects of a website, you will be able to increase the conversion rate of the website, meaning that a higher percentage of visitors will actually purchase a product or service, or sign up to a mailing list.