Getting people to come to your website is a great start, but what you really need is for those people to actually get in touch, purchase a product or sign up for a service. This is called a conversion, and getting people to carry out these actions is called Conversion Rate Optimisation (CRO). In essence, it’s a fancy name for improving User Experience and controlling user behaviour.
User Experience Improvements
A user’s experience on a website is defined by how well they can navigate, interact with and understand a website. Everything from the main navigation menu to the placement of images can affect how someone engages with the content of a webpage.
In order to help you get the best out of your website, we analyse how the website functions on various devices, what areas of a webpage people spend the most time looking at, and which pages cause people to “drop off”.
This allows you to find the most productive areas and layouts for your site, whilst also removing “dead pages” that lead to users leaving the website. Addressing these issues will lead to increased conversions, meaning more business and revenue.
Controlling User behaviour
Improving User Experience is just one aspect of Conversion Rate Optimisation – the other is leading them to the actions you want them to carry out. This involves funnelling them through certain areas of the website, bringing them to a contact form, checkout, or any other conversion page.
So that you can get the highest possible amount of conversions, we will work with you to determine the best placements and styles for Calls to Actions, internal linking, and site structure.
By optimising these aspects of a website, you will be able to increase the conversion rate of the website, meaning that a higher percentage of visitors will actually purchase a product or service, or sign up to a mailing list.