Marketing

Have you ever heard of the phrase “Content is king”? If you’re a digital marketer or have worked in digital...

Any good retailer knows that the key to boosting sales is personalising your customer's journey and improving your customers' buying...

If you are a digital marketer or advertiser then you would have heard that Google are planning on phasing out...

Google Ads have announced a lot of exciting new features and insights that have got marketers and advertisers talking. As...

So you have started using Google Ads? It’s a great step to increasing visibility & brand awareness but managing these...

John Mueller from Google was quoted that his number one piece of SEO advice is to be consistent. It is...

Google Ads is planning on removing their Target CPA (tCPA) and Target ROAS (tROAS) smart bidding strategies from the platform...

For many years now marketing has heard the phrase ‘content is king’ and for the most part that is true....

We all know that Google likes to have the best index possible. To do that they update the algorithm that...

SEO and PPC are both great ways of generating traffic and therefore revenue from search engines, but is PPC worth...

Performance Marketing is a particular strategy of digital marketing that can make all the difference for businesses. The simple answer...

As the lockdown has kept everyone inside for their own safety, people have had to become more creative for some...