Overview

VecPrints’ main aim is to decorate home space walls with amazing wonderful pet
portraits. They Brave Agency because we fully understood what they were looking to
achieve – best-in-class, disruptive, fast growth and significant ROI.

Originally only solely selling on Etsy, they soon found the control they had could easily be taken away from them which gave them the ambition to launch their own website so as to have full autonomy over their direction and future.  Offering digital worldwide products as well as shipping physical products such as frames and prints, their versatile product styling and ease of use website was firmly areas of focus they wanted to push.

 

Expertise Delivered

  • UX/UI Design
  • Shopify Website Development

Business Location

  • Northampton

Aligning The Brand's Colourway

VecPrints wanted to ensure its existing colour theme would remain integral to the new website creative to ensure product examples stood out so the use could clearly make a decision without a busy theme colour. In terms of the colour palette used, only two colours, Dusty Grey-blue Sky and black. We went through a lengthy process of testing a variety of colours to define a set of rules for visual combinations.

Technical Stack Solution

The site uses extensive Php, JavaScript, Html and CSS and extra functionality to aid the customer’s experience along the way. We also use AJAX throughout the custom functionality which means the user gets instant feedback and the page doesn’t have to reload every time. I guess this is a front-end technique used to enhance the user experience.

Built on a custom eCommerce WordPress build with a bespoke WooCommerce set-up. Building a custom upload area on the product and cart page allows users to select and upload or even drag and drop an image of their pets which then assigns that image to the cart item with ease. Most users, like to change their minds at the eleventh hour, which is why it also has custom edit functionality in the cart allowing the user to change their mind on product options last minute.

There is a great Track My Order process where the user can follow the progress all the way. They can also send edit requests and also preview and approve their artwork once it’s ready.

Analysis Of User Needs

We started the implementation with analysis and review of needs, challenges and threats – this always allows us to sketch the entire path as a flow initially, prior to moving into wireframing. We set clear goals of the user journey whilst aligning this to the client’s open process they needed operationally. We carried out the high fidelity design of mockups and layouts in Adobe XD and provided prototyping of key features to bring the front-end aspect to life so the client could visualise how it would look once developed. Next, we moved to a programming implementation based on the WooCommerce engine, including bespoke customisation and a tailored solution that needed to integrate with a multitude of automation technology stacks in the background; from proofing to client approval through to logistical tracking.

Website Complete, Growth Next

VecPrints now has a stand-alone sleek and sophisticated website and in terms of their ambition to make great online portrait service accessible to the masses, their new WooCommerce site proves it’s a case of mission accomplished! The next stage was to plan and activate an acquisition campaign which is where our eCommerce marketing team are heavily involved. Watch this space!

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