Creating an Online Hub for a Historic School
Stamford Endowed Schools have been an integral part of Stamford’s community since 1532 and are steeped in history, dating back to the 16th century and approaching its 500th anniversary. Some parts of the school are even earlier, with the Chapel originally being part of the church of St Paul, and referenced by King John in 1200. With a strong emphasis focused on preparing young people to lead happy and fulfilling lives, they needed an attentive and skilled web design and SEO agency to help them create a quality and accessible website that would rank first on Google for its school name. Thus, they approached Brave Agency with a mission to redesign its digital presence to reflect this important and vibrant school.
The brief was to create an innovative and responsive site that truthfully expressed their excellent achievements and happy students. Information needed to be accessible to a wide range of audiences both in the UK and overseas, including current and prospective parents, potential donors, the press, the local community and former pupils.
Expertise Delivered
- UX/UI Design
- WordPress Website Development
- Bespoke CMS
- SEO
Business Location
- Stamford, Lincolnshire
“Tony and his team had us focused engaged from the very first pitch they presented to us. Their whole process showed us they had the experience, knowledge and enthusiasm we needed to put new energy into our website. I wouldn’t hesitate to recommend Brave to others looking for an agency that is open, transparent and very diligent”
Dan Bates – Marketing Manager
Brave’s Brief
Carefully digesting the brief, we soon realised that we needed to consider the four schools of Stamford Endowed Schools, each with its own age groups and stakeholders wanting slightly different requirements. Thinking visually from the inception and working together, we balanced creativity, strategy and technology to build a beautiful online presence that had a feeling of life within its makeup. Each of the schools needed access to a powerful Content Management System that would need to be bursting with education-specific functionality with ease of use.
We created a premium, high-impact and feature-rich school website designed to communicate the unique values and vision of the Schools.
Building a Tailored CMS
By understanding the specific website administration and content management challenges that schools in general face, we planned and built a highly bespoke WordPress that would be accessed by multiple members of school staff. This custom-built content management system was built to be intuitive and lets all staff manage almost every aspect of the website without support from our designers or developers for general content updates.
Adhering to School Requirements
Brave’s commercial approach meant that we could hone in on many years of experience developing websites that drive tangible results. A school website can’t just look amazing, it needs to be technically planned out to rank and follow all SEO and UX best practices. We also needed to follow Ofsted’s advice and recommendations for school websites to ensure they provide good usability and clear structure for all who use them.
Post-Launch Plans
We’re proud to have created a bold and dynamic website that articulates Stamford School’s distinctive ethos and history. The site has tailored content blocks for content, custom landing pages and vast content management features, whilst adhering to strong brand guidelines. We provided ongoing advice and support throughout the project process to ensure that the outcome would be the best possible website to show visitors exactly what the school can do for them.
Then once live, Brave offered a range of support and training options, as well as ongoing SEO and Technical Support to ensure the site would maintain and grow thereafter in a proactive manner. We’re proud of the result and the response by the school and parents has been overwhelmingly positive.
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