Overview
Founded in 2007, the Sophie Allport brand started in a spare bedroom in Battersea stemming from initially producing illustrations which were made up into cards and limited edition prints. Now they employ nearly 50 staff and have around 900+ stockists in the UK. In 2017, their first High Street store opened in Stamford Lincolnshire which has seen a healthy footfall grow. Whilst all this success with the brand continues, a new Magento Agency was being sourced in their early journey to success.
Brave Agency was approached a few years back with the view of taking over their online E-commerce Magento store to the next level, from CRO and Magento upgrades, third-party integrations to UX/UI enhancements and technical SEO consultancy. We were proud to support and to be a part of their online journey and growth back then. Today, they have moved onto a new platform elsewhere and we wish them all the success for the future.
Expertise Delivered
- Magento Agency Support
- Website Design Uplift
- Website Development
- Technical SEO
Business Location
- Stamford, Lincolnshire
Challenge
Behind the Sophie Allport website lies a very well established and respected brand. The online offering needed to match the existing brand guidelines whilst being enhanced to the level expected with its audience. Being a specialist Magento Agency, we knew what the roadmap needed to look like.
The website was in Magento and had to communicate with warehouse systems, hook up shipping systems, and ERP, email marketing solutions and direct marketing companies. All of these systems are being supported as an ongoing technical support programme by Brave.
Magento Agency Solutions
The objectives were to technically bring the Magento installation up to date and then uplift the site with the online visual language of the Sophie Allport brand itself. We kept the UX/UI and overall design simple, straightforward and light.
Using Magento as the platform to meet the needs of this demanding website was a no brainer to deliver ongoing enterprise like features for the business.
What's next?
E-commerce websites are never finished, in fact no websites is ever finished. As user behaviours change and technology moves on constantly, the demands of these platforms are and will get stressed and pushed along the way. Our Magento Support services for this store is a continuation of technical enhancements and back end operational feature additions whilst working hard with changes affected by CRO changes. E-commerce conversion optimisation is a key feature of opportunity of all online stores and an area which if focused on can deliver extra rewards.
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