Elevating a Sustainable Beauty Brand

Seeds of Colour is a 100% organic and sustainable makeup & beauty brand that holds a true belief that ethical beauty demands cruelty-free cosmetics. At a time when the world is waking up to sustainability, Seeds of Colour replaces harmful chemicals with organic superfoods. Their products adhere to their core brand mantra with potent formulas that use few but all-natural ingredients sourced from organic farms that avoid artificial fertilisers and actively benefit the soil. Their ethos is “to attain beauty, healthy skin and wellbeing, we must keep it simple and leverage science to harness the true essence of nature’s colours and best ingredients.”

Expertise Delivered

  • Wireframing
  • UX UI Design
  • Shopify Development

Business Location

  • London

ethically sourced & produced
in a sustainable way.

Brave's Brief

Seeds of Colour asked us to build their online store in Shopify in a swift manner due to their upcoming launch campaign time frames. Our goal was to understand a very specific vision for the experience they wanted for their customers, who had the same beliefs as the brand. We needed to ensure there was a clear balance in the CX between educating and getting their ethics across whilst allowing the customers to feel they are contributing to the same goals. They also wanted to make sure the user did not feel like their products were a hard sell like many eCommerce stores – they wanted to steer very clear from the norm.

We delivered a completely fresh design that met their vision precisely, built with the client’s involvement every step of the way and working to ensure our team could immerse themselves fully.

ethical & sustainable

A Collaborative Solution

Brave Agency is a web design agency with multiple specialists in different platforms, and our Shopify specialist worked closely with the project heads at Seeds of Colour and ensured they were knowledgeable about the client, project, and expectations before starting the website. All key members of the team were involved in the initial discovery session workshop, which then followed throughout the project duration. We consulted with the other partners to ensure we were on-point in delivering a website that aligned with and leveraged all aspects of their brand image, ethos and mantra. A new sitemap streamlined educational information and enhanced user experience from awareness and consideration to acquisition, retention and advocacy. These are the core user journey attributes of eCommerce.

Shopify Website UX Design

The main direction from a web design approach was to create separate UX modules to distinguish the different informative blocks on the site, from the home page and multiple products and collection pages through to consideration and acquisition layout pages. For each design, we wanted to ensure that we created a user-friendly interface that also accurately and effectively represented the Seeds of Colour brand and engaged with their ideal persona.

We carefully walked the client through each design layout to get their honest feedback, ultimately creating a best-practice Shopify website we were both proud of but, most importantly, felt harmonious with the brand’s personality.

User Experience Detail

We wanted to go above and beyond with the Seeds of Colour website by elevating key core page themes, giving both the brand and its users the best user experience.

Telling each product’s story, especially ones as feel-good as Seeds of Colour’s, is an amazing opportunity for a web designer. User experience (UX) and eCommerce unified into one on individual product pages, ensuring every product had the opportunity to tell its own story, from lifestyle images and details to the “Where to Use” and “How to Use It” informational sections. Best-practise eCommerce is essential when dealing with products with more meaning and depth.

It was a given that we made this new-age website optimised across desktop and mobile, but it was slightly more challenging than usual as the content blocks needed to attract, inform and persuade in every responsive format. Depending on the platform, Seeds of Colour wanted to specifically control how landscape or portrait images captured the feeling and quality of their brand and its products. For mobile, this involved precise exacting padding around images and content blocks.

Post-Launch Support

After collaborating and continuing to match and even exceed expectations in some areas, the new Seeds of Colour website went live with soft launch tactics and plenty of time to breathe, test and measure. Brave is a web design agency that will never stop pushing, so we’re also continuing to be proactive as an agency, moving onto the brand activation stage by integrating SEO, PPC, Social and Programmatic.


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