Bringing an exotic car sales brand up to speed

As purveyors of all luxury and exotic vehicles Riviera Automotive approached Brave to elevate their digital presence starting with a bespoke website design. With a vast range of experience across the luxury automotive industry and a diverse selection of supercars including Ferraris, Bentleys, Lamborghinis, Rolls Royces and Porsches to name a few, our brief was to create a prestigious and premium website to reflect their high-end range. 

The goal for this project was to enhance Riviera’s existing online presence and create a central hub that effectively communicates the brand and its purpose. The website acts as the key touchpoint for the brand and seamlessly slots in alongside their other sales channels.

Services Delivered

  • Wireframing
  • UX/UI Design

Business Location

  • Yorkshire

User focused design

A key aspect of this project was optimising the user experience whilst browsing available stock. A huge pain point on the old website was the clunky journey whilst browsing cars with multiple listing pages causing confusion and not being immediately clear if they were browsing the whole range. Our approach was to consolidate the search listing page with an in-depth set of filters allowing users to easily refine their search whilst also enabling them to browse through the extensive range depending on their preference.

Luxury in every detail

As well as the overall luxury aesthetic we made sure to focus on every micro interaction to ensure the premium feeling was delivered at every touchpoint across the site. A range of subtle yet effective animations meant we were able to create an engaging experience whilst still enabling the cars to take centre stage.

What’s next?

This website is part of the whole Riviera Group uplift which includes a number of website rebuilds all elevating Riviera to the next level and showcasing their range of products and services all with the purpose of enhancing the luxury car market.

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