Franklees
Client
Industry
Fashion
Timeframe
Ongoing
Franklees is an online retailer specialising in fun and comfortable underwear for both men and women. They offer a variety of styles and prints, from classic to quirky, with a focus on high-quality cotton and breathable fabrics.
Franklees faced challenges in managing their PPC campaigns internally, and entering the UK market posed additional hurdles. By partnering with us, Franklees aimed to address these obstacles, seeking our expertise to optimise their campaigns, navigate the new market landscape and achieve higher revenue.
Before beginning work on the Google Ads account, we conducted a thorough audit of it and identified several key issues that contributed to its poor performance. Based on our findings, we recommended rebuilding the account following Google Ads best practices. This approach aimed to effectively grow the account and achieve Franklees’ Return on Ad Spend (ROAS) target.
37%
increase in Return on Ad Spend (UK)
129%
increase in revenue via Google Ads (ZA)
103%
increase in conversions via Google Ads (SE)
Our initial approach focused on enhancing product feeds, driving revenue growth and optimising the Google Ads accounts. Firstly, our team refined product feeds through structured enhancements alongside targeted keyword integration and streamlined feed management. This ensures compliance with guidelines and maximises visibility.
Revenue growth was achieved through strategic bidding tactics, continuous campaign refinement and optimised landing pages to boost conversions and ROI. Lastly, the Google Ads accounts underwent a comprehensive overhaul, including restructuring for efficient management, performance analysis, and holistic data integration for informed decision-making and personalised targeting. Together, these strategies allowed Franklees to maximise results across each of their paid marketing campaigns.
Brave has been transparent with how they work and have given great results to our Google Ads, which is a vital part of our online business. They have also extended help and advice beyond their scope of responsibilities and monthly meetings to catch up with what is going on. It makes the entire team feel at ease.
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