Overview

Based in Northamptonshire, Float Your Boat is a completely new online marine chandlery venture, retailing to small boat owners who are looking to improve their vessels. They sell high quality but competitively priced spare parts for boats to boat owners and small boat builders.

The brief was for a quirky logo/text mark, with a friendly feel that could exist in lots of different formats – online, emails, packaging, business cards, retail point of sale and the website. With this in mind, they were keen to portray themselves as an approachable, knowledgeable and professional business. Brave’s first thoughts? “A lovely project working for a boutique-type new venture – lets get to work!”

Expertise Delivered

  • Brand and Logo Design
  • Website Content Strategy
  • Website Design and Build
  • Magento Web Development

Business Location

  • Wellingborough, Northamptonshire

Challenge

We studied some of the company’s longest established competitors to understand what was working and what was not. From a branding point of view, what they didn’t want was something obvious and cliché, but at the same time, it needed to be clear what product offerings they had and the industry they were servicing. Brave went for a brand execution which was flat, simple, clean and to the point whilst displaying an honest feel about it. Whilst developing the brand, it was this approach which helped us to develop a new strap-line. One which could be added to the logo in certain circumstances – “Honest Affordable Chandlery” – pretty much says it all.

Print Collateral

Being a completely new brand, the owners have some serious passion, knowledge and talent for the industry. The opportunity to launch a new website into a new market with a completely clean slate was exciting for Brave – and something we simply couldn’t pass up. After developing the brand look and feel, came the direction in which we took the print collateral. First thing is to establish the stationery communication tools – we need to make sure a company looks credible, professional, progressive and above all else, will leave a lasting impression.

From this point, it helped our talented web designers springboard onto the digital phase of the project…

Digital

Brave’s experience when it comes to Magento e-commerce is second to none, what we can’t do with this platform is not worth knowing about as they say. We assessed Float Your Boat’s product catalogue data right from the outset to ensure we were recommending the right solution – we hate bad advice in our industry!

Anyone looking for a feature-rich and powerful e-commerce platform with the ability to have fast lookups, stability and strong security, needs to seriously consider Magento. All data is stored in one location, ensuring consistency, up-to-date information and easy product management of information.

Brave have the benefit of a team of very talented individuals that can configure data, ensure it best fits the platform it will sit on, conforms to SEO best practice and ultimately is customer friendly. Our planning process enables us to avoid boxing clients in, be it from a technical or website design point of view.

What's next then?

As we type this case study, we are just entering the build stage of the project… Brand look and feel, as you can see is complete, data is being configured and the web designers are busy crafting the website’s front-end development.

The same principles apply to the website as they have done to the branding process, clear, obvious and to the point – a website that looked and acted as a high-end e-commerce website, but with a friendly approachable look, feel and function. Watch this space!

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