Masters of Their Sport
3D Sports was originally established in 1971 as a mail-order cricket equipment specialist and run with a team of experienced cricketers, who themselves play from high levels in Club Cricket and Minor Counties to former First Class Professionals. Over the years this has meant they’ve been able to offer first-hand advice on everything cricket related. And with their main focus brand being Kookaburra, one of the best well-known global brands in Cricket Equipment has made them the go-to reseller in the UK.
With their original eCommerce site being tired, lack of focus on conversion and a non-existent user journey optimisation, they approached Brave Agency’s to elevate, create a fluid experience and faster and more intuitive whilst having swift control in-house to be 100% self-sufficient to make changes and updates fast.
- Wireframing, UX/UI Web Design
- CRO (Conversion Rate Optimisation)
- WordPress & WooCommerce
- SEO, Social Media & PPC Google Ads
The right website experience for all
If you’re in eCommerce, your website must perform with zero or very very few excuses – if any! The 3D Sports online store had to be robust to support its fast-paced distribution business. Their existing site, built on Magento, was clunky, did the job but was end-of-life. They were more and more frustrated with the backend of that platform, they felt the site lacked design polish and operational excellence.
Fixing the design was no problem. Creating the optimal user experience that could be easily managed by their internal team? Again, always a challenge but we knew what needed to be done and tailored this around their operational infrastructure to make their lives easier.
A Flexible eCommerce Platform
As a distributor, 3D Sports had to manage data and inventory from many different sources pooling into their online store. Their team needed the flexibility to toggle products, configure content offers fast and their price-savvy customers expected a seamless user experience complete with powerful filtering and search options.
This resulted in applying Brave’s design and development team to leverage their front-end and backend experience and opted for a bespoke open-source solution called WooCommerce. The biggest platform out there and widely supported by an international community.
As a result of building, executing, and optimising 3D Sport’s brief, they can better serve their customers and increase authority with one of the best eCommerce stores in their industry.
Customise, Efficiency and CX
We heavily customised the site’s search requirements too. CX (Customer Experience) needed to be brought to the forefront as online distributors continue to up their game in a highly competitive marketplace. Brave allowed for broader ranked search results, enabling customer queries to return the products they’d expect. The new site’s intuitive product search, stunning visual structure, and clear content blocks have transformed a faceless distributor into an e-commerce hub that’s about more than just pushing product: 3D Sports is where Cricket lovers go to and know they’ll get the best products, best experience at the best price with the best support.
As a result of getting under the skin of their company and brand, we now act as an extension of their marketing team through this service, helping to plan and then execute a fully integrated promotional solution from Paid Ads through to Search and Social.
Technical SEO and Keyword Strategy
Prior to the website build starting, our SEO team worked to perform comprehensive SEO keyword research and developed the information architecture. It was vital to pinpoint which meaningful and converting “golden keywords” to target in order to build web traffic and extend the company’s online reach from launch. The new sitemap streamlined information finding and enhanced user experience whilst all the due diligence to plan in from a technical SEO point of view supported the content transfer from the previous Magento platform to guarantee page redirects were carefully planned out.
Elevated Design and Custom Features
Our initial conversations with the client highlighted the desire to modernise everything about their website design and structure to a much higher level – their aspirations were to build something similar to that of some of the major sports brands who already execute so eloquently from a Direct To Consumer point of view themselves. We developed a mood board to pinpoint the design direction and level and highlighted every individual custom look feature for the customer journey in mind. It had to be easy to add an item to the cart, to your favourites, compare and even share to name but a few.
Mood boarding all elements informed all the design elements we created throughout the site, including the promo offer banners and custom furniture. Making 3D Sport’s categories appear more accessible fast, understandable was a key component of the new site.
So What's Next for Growth?
3d Sports has no longer got a tired look and feel. It’s now ready to break ground; now they’re presented in the right light, they’re a market leader that others can chase. They can now effortlessly processes thousands of orders per week. And both wholesale and DTC revenue streams are growing at a healthy rate. With Brave’s ongoing growth strategies that cover eCommerce SEO, Google Ads and Social, 3D Sports are looking for the exponential they desire.
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