What Makes A Solid SEO Strategy?
September 23rd, 2021

What Makes A Solid SEO Strategy?

Having a defined and solid SEO strategy can impact every aspect of your digital marketing. By utilising the power of SEO, you are able to drive more traffic, increase SERPs, and improve conversion rates. The issue that many business owners face when writing SEO content or launching their website is that Google can be a …

What Is Happening To Expanded Text Ads?
September 17th, 2021

What Is Happening To Expanded Text Ads?

User search habits are ever-evolving. In fact, recent studies suggest that 15% of search queries every day are new searches that browsers have never seen before. In response to these new search trends, Google has announced a change coming to Text ads. After the 30th June 2022, you’ll no longer be able to create or …

What You Need To Know About The Google MUM Update
September 15th, 2021

What You Need To Know About The Google MUM Update

Everybody has heard of the phrase “mum knows best” and with Google’s new Multitask Unified Model (MUM) update, the statement still rings true. At Google’s annual conference, Sundar Pichai, the CEO of Google, announced the AI-model update is just one among a range of steps that Google is taking to make users’ searches easier while …

How Does Being Above The Fold Affect Digital Marketing?
August 26th, 2021

How Does Being Above The Fold Affect Digital Marketing?

The term “above the fold” originally refers to the upper half of the front page of a newspaper or tabloid. You know the section we’re talking about, where an important news story or photograph is often located. It’s big, bold and catches your eye. Although the term started with newspapers, it can be used more …

How To Dominate First Page Rankings On Google
August 18th, 2021

How To Dominate First Page Rankings On Google

There are a lot of factors that can influence your brand’s image and reputation. How you engage with your clients, the quality of your products and, of course, your online presence. Your reputation online can impact virtually every corner of your digital marketing strategy. This can be from the conversion rate on your pages to …

How Can Headless Commerce Benefit My Brand?
August 10th, 2021

How Can Headless Commerce Benefit My Brand?

In this ever-growing and evolving E-commerce world, brands are having to turn to more cutting-edge tech to help them grow, evolve and stand out from the digital crowd. As the trend of online shopping and advertising grows year on year, the competition intensifies and drives rapid technological innovation in e-commerce. One of the most significant …

Are You Building Authentic Customer Experiences?
July 29th, 2021

Are You Building Authentic Customer Experiences?

There has been a huge rise in digital and online usage around the world over the last few years, and with this comes a much more informed customer base with higher expectations. Modern-day brands are now having to prioritise building authentic customer experiences on their E-commerce sites to win their customers. It is key in …

What Are Progressive Web Apps?
July 22nd, 2021

What Are Progressive Web Apps?

The World Wide Web is an incredible platform. Not only is it an essential part of day-to-day life but it’s crucial for businesses and brands to grow and thrive. With the online world being so vast and filled with an infinite number of competitors, businesses are having to find new ways to stand out from …

What Makes A Successful Content Marketing Strategy?
July 16th, 2021

What Makes A Successful Content Marketing Strategy?

Have you ever heard of the phrase “Content is king”? If you’re a digital marketer or have worked in digital marketing then you would have. The thing is, even today, it still rings true. The Internet has grown into a powerful marketing tool, your site could provide much more than the bare minimum. Creating a …

How to Personalise your E-commerce Customer Journey
July 2nd, 2021

How to Personalise your E-commerce Customer Journey

Any good retailer knows that the key to boosting sales is personalising your customer’s journey and improving your customers’ buying experience. Ensuring that the user experience is more relevant to the individual customer will result in both short-term and long-term gains. To cultivate a connection with your customer you need to continually improve your product …

Am I Choosing the Right Colour Scheme for My Website Design?
June 24th, 2021

Am I Choosing the Right Colour Scheme for My Website Design?

When users visit your E-commerce website, the brand colours and colour scheme can make a big impression and directly impacts your bottom line. In fact, 93% of online consumers base their buying on the colour and aesthetics of the website. This can add a lot of pressure to a business owner to make the right …

How do we prepare for the end of third-party cookies?
June 17th, 2021

How do we prepare for the end of third-party cookies?

If you are a digital marketer or advertiser then you would have heard that Google are planning on phasing out the third-party cookie by the year 2022. This is leaving a lot of companies asking…how do we prepare for the change? With this change coming, it’s safe to say that the implications for digital advertising …

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