Gareth Torrance

Hello there. I'm Gareth, the Digital Marketing Manager at Brave. With almost a decade of experience in PPC and SEO, I've seen everything from Pandas and Penguins to the horrible time that was Mobilegeddon. As an Adwords Certified Google Specialist, I have lived through almost every major shift in the industry! And that makes me feel old.

Choosing the right e-commerce platform for your business
April 28th, 2017

Choosing the right e-commerce platform for your business

Magento vs Woocommerce vs Shopify Getting yourself a brand new shiny website? Great, you’re on your way to Internet stardom and e-commerce domination. But what is the best CMS for your online store? What platform is going to provide the best experience and ultimately the least hassle for you and your business? The three that …

Make money from Google Image searches with Schema
April 21st, 2017

Make money from Google Image searches with Schema

How many times per day would you sit there and look at images in Google? If you’re like me (or most people in the world) it’s probably quite often. Did you know that you can turn those searches into sales? Well, Here’s how… So, if you’re running a PPC campaign, boosting the performance of your …

How To Build A Strong Foundation For Your Website
December 21st, 2016

How To Build A Strong Foundation For Your Website

These days, when it comes to building up a website, there’s just so much to get your head around, isn’t there? After sorting out the hosting, choosing the right content management system and finding the perfect domain name, working out what to do next can be mind-numbing! Should you start a PPC campaign? What about …

What’s 30% click through rate increase in the big ‘Schema’ of things?
November 7th, 2016

What’s 30% click through rate increase in the big ‘Schema’ of things?

Today, I think the best place to start this little discussion of ours would be to make sure that we all understand what Schema actually is! Otherwise, the rest of this article won’t make much sense… So, what on earth is it? Well, to put it simply, Schema is a type of additional coding that …

Tracking Customers When They Come From Offline Sources
October 21st, 2016

Tracking Customers When They Come From Offline Sources

Everyone loves to see traffic and conversions increasing on their website. It’s a great feeling, but did you ever think that maybe things are actually even better than you thought? If you have a phone number on your website, or a phone link to an email, then it’s likely that you are actually getting calls …

9 Dos and Donts About SEM Metrics
October 5th, 2016

9 Dos and Donts About SEM Metrics

In the world of Search Engine Marketing there are an absolute tonne of different metrics that you’ll have thrown at your face. From domain authority to search visibility, it can be really hard to know what to listen to and base your strategies on. So, that’s why we’ve created this list. Here are 5 SEO …

Google Visit Tracking and Remarketing Updates
September 26th, 2016

Google Visit Tracking and Remarketing Updates

So, in a month that has seen a near constant flow of Google updates and changes, a further two big changes have been made that could shake up the search engine industry! Continuing the push for a focus on local listings, as well as increasing the way in which AdWords campaigns can be targeted, Google …

SEMRush – Why We Use It on a Daily Basis
September 26th, 2016

SEMRush – Why We Use It on a Daily Basis

Every Digital Marketing and Integrated Agency in the world has their own prefered set of tools that they use and swear by, for various different reasons. However, one of our favourites is also one you can expect to see on any top 5 tools list – SEMRush. SEMRush was first created in 2008 by a …

Penguin 4.0 Is Here! And It’s In Real Time!
September 23rd, 2016

Penguin 4.0 Is Here! And It’s In Real Time!

Everyone in the SEO and Digital Marketing industry will have heard of Google’s Penguin algorithm. In short, it checks your backlink profile and if it deems the backlink profile to be ‘spammy’, you get penalised. On top of that, the penalty can be a nightmare to get out of!Now Google have released Penguin 4.0, the …

Accelerated Mobile Pages Rolling Out Globally
September 21st, 2016

Accelerated Mobile Pages Rolling Out Globally

One thing that Google have really been doing in recent months, is pushing the idea of Accelerated Mobile Pages (also known as AMP) out to everyone who would listen. In fact, back in August they told us that it would be expanding beyond just the top news stories for a search term, and actually being …

Access Denied – How To Deal With The New Keyword Planner
September 15th, 2016

Access Denied – How To Deal With The New Keyword Planner

So, I’m sure you’ve all heard of Google’s Keyword Planner – it was the best tool for finding and researching which keywords and search terms the general public actually use. SEO and digital marketers have been using it for years to create and plan strategies for their clients, both for Paid Advertising through PPC and …

What is ORM and Do I Need It?
August 1st, 2016

What is ORM and Do I Need It?

How To Be Social And Not Commit Social Suicide Word of mouth marketing and customer relations have changed almost beyond recognition since social networks like Twitter and Facebook came along. Ask yourself, if you were going to complain about or to a company, where would you go first? Probably Facebook or Twitter, right? Well, that’s …

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