Gareth Torrance

Hello there. I'm Gareth, the Digital Marketing Manager at Brave. With almost a decade of experience in PPC and SEO, I've seen everything from Pandas and Penguins to the horrible time that was Mobilegeddon. As an Adwords Certified Google Specialist, I have lived through almost every major shift in the industry! And that makes me feel old.

Is Your SEO Strategy Ready For Zero-Result SERPs?
June 19th, 2018

Is Your SEO Strategy Ready For Zero-Result SERPs?

Ask any SEO professional out there about the biggest difficulty when it comes to putting an SEO strategy in stone and they will tell you about Google’s updates and tests. There always seems to be a new trial that Google is working on to change the way SERPs, or Search Engine Result Pages, look and …

Is your Google Analytics account ready for GDPR?
May 16th, 2018

Is your Google Analytics account ready for GDPR?

You’re probably getting sick and tired of hearing about GDPR these days. We’ve covered it in a number of posts before (like this one), but it is a really big deal that every business and business owner needs to pay attention to. After all, the punishment for a data breach of the GDPR law is …

7 tips to get your website ready for Google’s Mobile-First Index
April 24th, 2018

7 tips to get your website ready for Google’s Mobile-First Index

Last month we covered the fact that Google announced the start of Mobile-First Index and what it means for your website (click here to read about it). Following on from that, we wanted to give you all some advice on what you can do in the immediate future regarding Mobile-First. Considering the fact that Mobile-First …

It’s here! What does Google’s Mobile-First Index mean for you?
March 27th, 2018

It’s here! What does Google’s Mobile-First Index mean for you?

Google has been talking about their proposed Mobile-First Index for over a year and a half now. That’s a very long time to hear and read about an idea that they had – so much so that many started to believe it wasn’t going to actually happen. Even when the Google Maccabees update hit in …

Get your site into high gear, ready for the Google Speed update
March 1st, 2018

Get your site into high gear, ready for the Google Speed update

It’s been so long since Google released the aptly named Mobilegeddon update, all the way back in April, 2015. However, since then things have been relatively quiet on the Mobile SEO front. Yes, we had the release and push of AMP pages, and Google Maccabees incorporated some Mobile algorithm changes, but so far, we’ve been …

Is your site up to date for Google Maccabees?
January 29th, 2018

Is your site up to date for Google Maccabees?

Did you know that, in December, Google broke one of its most reliable unwritten rules? There had never been a significant algorithm update in the run up to Christmas, until last month! This, naturally, took the Digital world by surprise, but only because of the timing, not the actual update and what it focused on. …

Is your SEO Strategy ready for 2018?
December 29th, 2017

Is your SEO Strategy ready for 2018?

Well, that’s another year done and dusted. Google has released a few minor updates and one very significant one just days ago, announcements that can change the face of SEO have been made, and it’s now time to prepare your strategies for the new year. As such, we thought we’d cover all of the important …

Move over Voice Search, Google Lens is in town!
December 18th, 2017

Move over Voice Search, Google Lens is in town!

Within the next few weeks, Google Lens will be launching as part of Google Assistant on Pixel phones in various parts of the world, including the UK. This is a huge step forward in terms of the way you are able to search in Google, and when it eventually rolls out to other devices, it …

Get More Visitors To Your Site With Voice Search
August 17th, 2017

Get More Visitors To Your Site With Voice Search

We all want to increase traffic to our site, don’t we? It’s just the way things are. Yet it is becoming more and more challenging to do so as Google continually changes its algorithms and as technology improves it in-turn alters people’s behaviour. One of the biggest changes in technology recently has been the increase …

Increase Your User Engagement With These 5 Tried and Tested Tactics
July 27th, 2017

Increase Your User Engagement With These 5 Tried and Tested Tactics

These days, everyone is so focused on driving more and more traffic to a website that they don’t stop and think about what happens next! You could send a million people per month to a website, but if they just glance at the first page and then leave, then it really doesn’t help your business. …

Warning! Check Your Magento Security Today With These Tips
July 20th, 2017

Warning! Check Your Magento Security Today With These Tips

In a world now filled with DDOS attacks (Distributed Denial of Service), brute force admin panel access and more, security has moved to the forefront of almost every website owner’s mind. This is especially true when you are running an E-commerce website! The fact that you are running a business where transactions are carried out …

How to revolutionise your business with local PPC
May 5th, 2017

How to revolutionise your business with local PPC

The world of Pay Per Click (PPC) and indeed the broader world of Digital Marketing is always evolving. The double edged sword of this rapid evolution presents both responses and adaptations to search behaviour (for the better) and of course challenges for businesses of all types to aspire to. It’s fair to to assume that …

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