Hello there. I'm Gareth, the Search Engine Marketing Lead at Brave. With almost a decade of experience in PPC and SEO, I've seen everything from Pandas and Penguins to the horrible time that was Mobilegeddon. As a Google Ads Certified Google Specialist, I have lived through almost every major shift in the industry! And that makes me feel old.
Shopify or Woocommerce – Which Is The Best For E-commerce?
December 10th, 2019

Shopify or Woocommerce – Which Is The Best For E-commerce?

When it comes to running an E-commerce website, you want to know that your site is built on the most suitable Content Management System (CMS) for your needs. Considering all of the many areas you need to consider, such as functionality, product filtering and ease of use, there are many other issues that an E-commerce …

Preparing Your Website for Black Friday 2019
November 22nd, 2019

Preparing Your Website for Black Friday 2019

Let’s face it; everyone loves a good bargain. That’s why Black Friday is so popular; everyone is ready to look for the biggest and best deals around and that includes their online shopping behaviour. This can lead to a huge increase in the number of sales on your website, meaning that whilst the individual product …

Google BERT – The Truth Behind Google’s Latest Update
November 14th, 2019

Google BERT – The Truth Behind Google’s Latest Update

Google BERT has been everywhere recently. Over the last couple of weeks,if your inbox and social media feed is anything like ours at Brave, everyone has jumped on the bandwagon. So, BERT is short for Bidirectional Encoder Representations from Transformers, which is way too long to remember, even for us. There were so many scaremongering …

Take A Bite Out Of Your Competitors With Zombie Content Optimisation
October 25th, 2019

Take A Bite Out Of Your Competitors With Zombie Content Optimisation

When you’re navigating the dark forest of Digital Marketing, trying to find your way through the murky fog of Google ranking factors, it can be hard to find the path to safety and success. The distant wailing of your competitors fills your ears as they pull ahead, taking the theoretical “SEO torch” with them and …

How To Take Over The Digital Market Place With Technical SEO
October 18th, 2019

How To Take Over The Digital Market Place With Technical SEO

Have you ever felt like you just aren’t getting the market share that you should be? Well, you’re not the only ones feeling like that. One of our clients is a small business with a single brick and mortar store that performed very well in the local area of Peterborough. However, when it came to …

Yoast SEO – Is It Still The Best WordPress SEO Plugin?
August 19th, 2019

Yoast SEO – Is It Still The Best WordPress SEO Plugin?

Over the years, Yoast’s SEO plugin has been a staple for almost any WordPress website that really wants to be able to optimise their pages. That’s precisely why the free version of Yoast SEO is currently installed on over 5 million different websites. However, there have been a few issues with the plugin over the …

What Is Google Images With AMP And Should You Invest In It?
July 31st, 2019

What Is Google Images With AMP And Should You Invest In It?

It was back in 2015 when Google first announced the AMP, or Accelerated Mobile Pages project. Since then, it has been constantly evolving with more and more businesses jumping on board. Considering the fact that these types of pages are instant-load pages and Google gives your ranking performance a boost based on speed, it’s not …

Why You Need To Do A Technical SEO Audit Before Relaunching?
June 28th, 2019

Why You Need To Do A Technical SEO Audit Before Relaunching?

When the time comes to give your website a refresh, bringing it back to life with a modern style and new technology running it, it can be a really exciting time. You’ll likely want to get the new website live and in front of your customers as quickly as possible, and that’s completely understandable… But …

Rise of the Machines – Conversational A.I. and Position Zero Rankings
October 19th, 2018

Rise of the Machines – Conversational A.I. and Position Zero Rankings

Voice Search has been around for quite some time now, growing in popularity and importance from an SEO point of view. We actually took a detailed look at how to make use of Voice Search in a previous article that you can read here. However, as technology continually changes and improves, it’s important to note …

Yoast – The Case of the Disappearing Canonical Tag
August 28th, 2018

Yoast – The Case of the Disappearing Canonical Tag

According to statistics in March 2018, WordPress now powers around 30% of all websites on the internet. A quick Google search for “a” shows a good example of just how many sites that equates to (as it would return every site in Google’s index with the letter “a” in it). Of course, that only includes …

Get your business blog converting with these top 9 tips
July 25th, 2018

Get your business blog converting with these top 9 tips

In this day and age, almost every successful business out there has a blog section to their website. Some of them utilise it brilliantly, whilst others seemingly have it to simply say that they have it. However, a business blog can be an incredibly powerful tool for brand awareness, sales and lead generation. Picture the …

Is your SEO strategy ready for Zero-Result SERPs?
June 19th, 2018

Is your SEO strategy ready for Zero-Result SERPs?

Ask any SEO professional out there about the biggest difficulty when it comes to putting an SEO strategy in stone and they will tell you about Google’s updates and tests. There always seems to be a new trial that Google is working on to change the way SERPs, or Search Engine Result Pages, look and …

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