Hello there. I'm Gareth, the Search Engine Marketing Lead at Brave. With almost a decade of experience in PPC and SEO, I've seen everything from Pandas and Penguins to the horrible time that was Mobilegeddon. As a Google Ads Certified Google Specialist, I have lived through almost every major shift in the industry! And that makes me feel old.
How Paid Search Can Impact SEO
March 22nd, 2021

How Paid Search Can Impact SEO

SEO and PPC are both great ways of generating traffic and therefore revenue from search engines, but is PPC worth it if you’re ranking for the keywords you’re bidding on? It may surprise you, but the data suggests that having both will generate more traffic than you would get purely from ranking in position 1 …

Are You Fast Enough?
March 1st, 2021

Are You Fast Enough?

Site speed is critical for the overall performance of your website. Not only is it a ranking factor that is used by Google, it can also have a huge impact on user engagement as people are less likely to stay on a site that is slow to load. So the bottom line when you combine …

E-commerce Is Nothing Without SEO
January 18th, 2021

E-commerce Is Nothing Without SEO

In order to succeed in the world of E-commerce, visibility is critical. If you aren’t visible then you are making it harder for people to find you and your products, so it doesn’t matter how good they are or well priced, you will struggle to sell them. We’ve created this infographic to highlight just how …

Lockdown Shouldn’t Mean Shutdown For E-commerce Businesses
November 17th, 2020

Lockdown Shouldn’t Mean Shutdown For E-commerce Businesses

In these unique circumstances that the world finds itself in, it’s important to keep hopes high and not give in to panic and despair. This is true for the business as much as it is for the individual, especially when it comes to e-Commerce businesses. In this 4 part series, we will reassure you that …

Yoast For Ecommerce – Why You Need It
November 11th, 2020

Yoast For Ecommerce – Why You Need It

E-commerce websites can be an absolute minefield when it comes to SEO. Compared to brochure sites, they are typically massive in size, with potentially thousands of pages. Optimising all of these category and product pages can be a true labour of love due to how much work is involved in it. However, there are tools …

Recovering A Lead Generation Site
October 16th, 2020

Recovering A Lead Generation Site

Have you ever felt like your website leads have suddenly fallen off a cliff? Did your website used to drive a lot of contacts and help your sales team to bring revenue into the business, but now it just sits there, not really pulling its weight? You might be surprised at how often this happens. …

Why R&D Is Important For Strong SEO
September 11th, 2020

Why R&D Is Important For Strong SEO

When it comes to Search Engine Optimisation, one of the biggest challenges is the fact that the rules change on such a regular basis. As people carry out more unscrupulous tactics on a regular basis, Google is forced to alter the algorithms. This, more often than not, also changed things for those of us who …

Why Does SEO Need Web Development
August 21st, 2020

Why Does SEO Need Web Development

It always surprises us when we hear that someone still thinks that SEO is purely revolved around stuffing keywords into the metadata of a webpage and nothing more. This usually comes up in conversation when we mention the fact that development work would generally be needed as part of an SEO strategy. The look of …

Why WooCommerce Is Better For SEO
July 17th, 2020

Why WooCommerce Is Better For SEO

E-commerce websites and SEO have long been one of the most frustrating partnerships in Digital Marketing due to the size and complexity of those websites. The number of custom features and functionality that are required by each and every e-commerce website also adds yet another layer of difficulty to the optimisation of the site. However, …

Can WooCommerce Handle Large Scale Ecommerce Website?
June 19th, 2020

Can WooCommerce Handle Large Scale Ecommerce Website?

There are so many different platforms out there for e-Commerce websites these days that it can be a bit of a minefield trying to work out which one is right for your business. When you then throw in issues like the end of unofficial support for Magento 1.X, things get even muddier. However, there is …

Optimising Product Pages – One Of The Biggest E-Commerce Challenges
June 5th, 2020

Optimising Product Pages – One Of The Biggest E-Commerce Challenges

When it comes to running an E-Commerce website, one of the most challenging parts of optimising it for Google is the product page. This is especially true when you have a myriad of products that are only slightly different from each other. However, its also incredibly important from a User Experience standpoint. This is because, …

Preparing For A Post Covid-19 World With SEO
April 24th, 2020

Preparing For A Post Covid-19 World With SEO

As we work our way through these unique and challenging times, it can seem like things are only going to get worse for your business. There have been many cases of websites losing traffic and struggling. However, that really doesn’t need to be the case! There are so many people currently stuck in their homes, …

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