Hello there. I'm Gareth, the Search Engine Marketing Lead at Brave. With almost a decade of experience in PPC and SEO, I've seen everything from Pandas and Penguins to the horrible time that was Mobilegeddon. As a Google Ads Certified Google Specialist, I have lived through almost every major shift in the industry! And that makes me feel old.
How Much Should Your Business Budget For Marketing?
January 13th, 2020

How Much Should Your Business Budget For Marketing?

If you have never invested money into the marketing of your business, it is likely you have already done some research on where to start! There is a lot of advice across the internet, including articles, marketing agency and social media at your disposal. If we were to summarise the large majority of the advice …

5.3 Billion QR Codes by 2022 – Why Should You Use QR Code Marketing?
December 23rd, 2019

5.3 Billion QR Codes by 2022 – Why Should You Use QR Code Marketing?

QR codes are literally everywhere. From the back of your soft drink bottles to the gym equipment you work out on each morning; QR codes wheedle their way into daily life with minimum intrusion but with maximum impact. Not only that, but they are increasing in numbers. It’s almost like a QR code invasion as …

Local SEO – A Guide To The Planning and Process
December 20th, 2019

Local SEO – A Guide To The Planning and Process

When it comes to businesses with both a website and a brick & mortar location, it can be really important for you to command and dominate the local area around your business. After all, if you are physically in a location, your website should also be the one that people around that area find first. …

Shopify or Woocommerce – Which Is The Best For E-commerce?
December 10th, 2019

Shopify or Woocommerce – Which Is The Best For E-commerce?

When it comes to running an E-commerce website, you want to know that your site is built on the most suitable Content Management System (CMS) for your needs. Considering all of the many areas you need to consider, such as functionality, product filtering and ease of use, there are many other issues that an E-commerce …

Preparing Your Website for Black Friday 2019
November 22nd, 2019

Preparing Your Website for Black Friday 2019

Let’s face it; everyone loves a good bargain. That’s why Black Friday is so popular; everyone is ready to look for the biggest and best deals around and that includes their online shopping behaviour. This can lead to a huge increase in the number of sales on your website, meaning that whilst the individual product …

Google BERT – The Truth Behind Google’s Latest Update
November 14th, 2019

Google BERT – The Truth Behind Google’s Latest Update

Google BERT has been everywhere recently. Over the last couple of weeks,if your inbox and social media feed is anything like ours at Brave, everyone has jumped on the bandwagon. So, BERT is short for Bidirectional Encoder Representations from Transformers, which is way too long to remember, even for us. There were so many scaremongering …

Take A Bite Out Of Your Competitors With Zombie Content Optimisation
October 25th, 2019

Take A Bite Out Of Your Competitors With Zombie Content Optimisation

When you’re navigating the dark forest of Digital Marketing, trying to find your way through the murky fog of Google ranking factors, it can be hard to find the path to safety and success. The distant wailing of your competitors fills your ears as they pull ahead, taking the theoretical “SEO torch” with them and …

Trick or Treat? Using Automated Bidding In Google Ads
October 24th, 2019

Trick or Treat? Using Automated Bidding In Google Ads

Artificial intelligence has come a very long way, especially over the last 5 years. With this in mind, Google is consistently working on improving their systems and algorithms to benefit all parties, such as the consumer and producer. If you have a Google Ads account or are looking to get one started, it is very …

How To Take Over The Digital Market Place With Technical SEO
October 18th, 2019

How To Take Over The Digital Market Place With Technical SEO

Have you ever felt like you just aren’t getting the market share that you should be? Well, you’re not the only ones feeling like that. One of our clients is a small business with a single brick and mortar store that performed very well in the local area of Peterborough. However, when it came to …

Yoast SEO – Is It Still The Best WordPress SEO Plugin?
August 19th, 2019

Yoast SEO – Is It Still The Best WordPress SEO Plugin?

Over the years, Yoast’s SEO plugin has been a staple for almost any WordPress website that really wants to be able to optimise their pages. That’s precisely why the free version of Yoast SEO is currently installed on over 5 million different websites. However, there have been a few issues with the plugin over the …

Everything You Need To Know About PSD2 For Your E-commerce Website
August 12th, 2019

Everything You Need To Know About PSD2 For Your E-commerce Website

What Is PSD2? Payment Services Directive (PSD2), is a set of changes that regulates electronic payments throughout the EU (This will still apply to the UK, post-Brexit). The change is due to revolutionise the payments industry, affecting how customers make an online transaction, decreasing fraud and restructuring how a payment is processed. In this article, …

What Is Google Images With AMP And Should You Invest In It?
July 31st, 2019

What Is Google Images With AMP And Should You Invest In It?

It was back in 2015 when Google first announced the AMP, or Accelerated Mobile Pages project. Since then, it has been constantly evolving with more and more businesses jumping on board. Considering the fact that these types of pages are instant-load pages and Google gives your ranking performance a boost based on speed, it’s not …

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