Hello there. I'm Gareth, the Search Engine Marketing Lead at Brave. With almost a decade of experience in PPC and SEO, I've seen everything from Pandas and Penguins to the horrible time that was Mobilegeddon. As a Google Ads Certified Google Specialist, I have lived through almost every major shift in the industry! And that makes me feel old.
Changes To Smart Bidding Within Google Ads
April 12th, 2021

Changes To Smart Bidding Within Google Ads

Google Ads is planning on removing their Target CPA (tCPA) and Target ROAS (tROAS) smart bidding strategies from the platform starting this month. Although before anyone panics this functionality is set to be added to other bidding strategies, so for the most part this change will have little impact beyond the need to change to …

How Paid Search Can Impact SEO
March 22nd, 2021

How Paid Search Can Impact SEO

SEO and PPC are both great ways of generating traffic and therefore revenue from search engines, but is PPC worth it if you’re ranking for the keywords you’re bidding on? It may surprise you, but the data suggests that having both will generate more traffic than you would get purely from ranking in position 1 …

Are You Fast Enough?
March 1st, 2021

Are You Fast Enough?

Site speed is critical for the overall performance of your website. Not only is it a ranking factor that is used by Google, it can also have a huge impact on user engagement as people are less likely to stay on a site that is slow to load. So the bottom line when you combine …

#History
February 15th, 2021

#History

The simple hash is used by social media sites everywhere to group content and show what is trending. But where did the humble hashtag come from? It may surprise the younger generations of internet users that the hash symbol goes back way before the days of twitter. Some of the earliest uses of the hash …

How To Get The Most Out Of Digital Marketing
February 8th, 2021

How To Get The Most Out Of Digital Marketing

When it comes to digital marketing, it can take a lot of effort to achieve your business goals, but that doesn’t mean you shouldn’t do it. Quite the opposite in fact! What we mean by that, is that you need to make sure you have focused on some key aspects first so that any activity …

Is Face ID The Future Of Online Security?
February 1st, 2021

Is Face ID The Future Of Online Security?

Security is a huge issue these days and with advancements in technology could it be that the days of the humble password are coming to an end? A new case study coming out of China covers successful facial recognition technology that now allows customers at KFC to pay for food using their face. Face ID …

E-commerce Is Nothing Without SEO
January 18th, 2021

E-commerce Is Nothing Without SEO

In order to succeed in the world of E-commerce, visibility is critical. If you aren’t visible then you are making it harder for people to find you and your products, so it doesn’t matter how good they are or well priced, you will struggle to sell them. We’ve created this infographic to highlight just how …

How to approach PPC in 2021
January 4th, 2021

How to approach PPC in 2021

Now that we’re in 2021 and there’s a whole year ahead of us, we thought we would take the time to look through some of the trends predicted for both PPC and paid social marketing this year. Will we be working with less data? There were some big changes in the way that Google Ads …

Lockdown Shouldn’t Mean Shutdown For E-commerce Businesses
November 17th, 2020

Lockdown Shouldn’t Mean Shutdown For E-commerce Businesses

In these unique circumstances that the world finds itself in, it’s important to keep hopes high and not give in to panic and despair. This is true for the business as much as it is for the individual, especially when it comes to e-Commerce businesses. In this 4 part series, we will reassure you that …

Yoast For Ecommerce – Why You Need It
November 11th, 2020

Yoast For Ecommerce – Why You Need It

E-commerce websites can be an absolute minefield when it comes to SEO. Compared to brochure sites, they are typically massive in size, with potentially thousands of pages. Optimising all of these category and product pages can be a true labour of love due to how much work is involved in it. However, there are tools …

Recovering A Lead Generation Site
October 16th, 2020

Recovering A Lead Generation Site

Have you ever felt like your website leads have suddenly fallen off a cliff? Did your website used to drive a lot of contacts and help your sales team to bring revenue into the business, but now it just sits there, not really pulling its weight? You might be surprised at how often this happens. …

Why R&D Is Important For Strong SEO
September 11th, 2020

Why R&D Is Important For Strong SEO

When it comes to Search Engine Optimisation, one of the biggest challenges is the fact that the rules change on such a regular basis. As people carry out more unscrupulous tactics on a regular basis, Google is forced to alter the algorithms. This, more often than not, also changed things for those of us who …

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