Gareth Torrance

Hello there. I'm Gareth, the Digital Marketing Manager at Brave. With almost a decade of experience in PPC and SEO, I've seen everything from Pandas and Penguins to the horrible time that was Mobilegeddon. As an Adwords Certified Google Specialist, I have lived through almost every major shift in the industry! And that makes me feel old.

Rise of the Machines – Conversational A.I. and Position Zero Rankings
October 19th, 2018

Rise of the Machines – Conversational A.I. and Position Zero Rankings

Voice Search has been around for quite some time now, growing in popularity and importance from an SEO point of view. We actually took a detailed look at how to make use of Voice Search in a previous article that you can read here. However, as technology continually changes and improves, it’s important to note …

Yoast – The Case of the Disappearing Canonical Tag
August 28th, 2018

Yoast – The Case of the Disappearing Canonical Tag

According to statistics in March 2018, WordPress now powers around 30% of all websites on the internet. A quick Google search for “a” shows a good example of just how many sites that equates to (as it would return every site in Google’s index with the letter “a” in it). Of course, that only includes …

Get your business blog converting with these top 9 tips
July 25th, 2018

Get your business blog converting with these top 9 tips

In this day and age, almost every successful business out there has a blog section to their website. Some of them utilise it brilliantly, whilst others seemingly have it to simply say that they have it. However, a business blog can be an incredibly powerful tool for brand awareness, sales and lead generation. Picture the …

Is your SEO strategy ready for Zero-Result SERPs?
June 19th, 2018

Is your SEO strategy ready for Zero-Result SERPs?

Ask any SEO professional out there about the biggest difficulty when it comes to putting an SEO strategy in stone and they will tell you about Google’s updates and tests. There always seems to be a new trial that Google is working on to change the way SERPs, or Search Engine Result Pages, look and …

Is your Google Analytics account ready for GDPR?
May 16th, 2018

Is your Google Analytics account ready for GDPR?

You’re probably getting sick and tired of hearing about GDPR these days. We’ve covered it in a number of posts before (like this one), but it is a really big deal that every business and business owner needs to pay attention to. After all, the punishment for a data breach of the GDPR law is …

7 tips to get your website ready for Google’s Mobile-First Index
April 24th, 2018

7 tips to get your website ready for Google’s Mobile-First Index

Last month we covered the fact that Google announced the start of Mobile-First Index and what it means for your website (click here to read about it). Following on from that, we wanted to give you all some advice on what you can do in the immediate future regarding Mobile-First. Considering the fact that Mobile-First …

It’s here! What does Google’s Mobile-First Index mean for you?
March 27th, 2018

It’s here! What does Google’s Mobile-First Index mean for you?

Google has been talking about their proposed Mobile-First Index for over a year and a half now. That’s a very long time to hear and read about an idea that they had – so much so that many started to believe it wasn’t going to actually happen. Even when the Google Maccabees update hit in …

Get your site into high gear, ready for the Google Speed update
March 1st, 2018

Get your site into high gear, ready for the Google Speed update

It’s been so long since Google released the aptly named Mobilegeddon update, all the way back in April, 2015. However, since then things have been relatively quiet on the Mobile SEO front. Yes, we had the release and push of AMP pages, and Google Maccabees incorporated some Mobile algorithm changes, but so far, we’ve been …

Is your site up to date for Google Maccabees?
January 29th, 2018

Is your site up to date for Google Maccabees?

Did you know that, in December, Google broke one of its most reliable unwritten rules? There had never been a significant algorithm update in the run up to Christmas, until last month! This, naturally, took the Digital world by surprise, but only because of the timing, not the actual update and what it focused on. …

Is your SEO Strategy ready for 2018?
December 29th, 2017

Is your SEO Strategy ready for 2018?

Well, that’s another year done and dusted. Google has released a few minor updates and one very significant one just days ago, announcements that can change the face of SEO have been made, and it’s now time to prepare your strategies for the new year. As such, we thought we’d cover all of the important …

Move over Voice Search, Google Lens is in town!
December 18th, 2017

Move over Voice Search, Google Lens is in town!

Within the next few weeks, Google Lens will be launching as part of Google Assistant on Pixel phones in various parts of the world, including the UK. This is a huge step forward in terms of the way you are able to search in Google, and when it eventually rolls out to other devices, it …

Black Friday – Google Adwords – How do I make profit?
November 22nd, 2017

Black Friday – Google Adwords – How do I make profit?

Where do I start? Well, first things first, have you got special Black Friday discounts? If so, then it’s a good time to get these written down and arranged into the character limits. You’ll have a 24 hour run to promote your products, draw in visitors, and get them to buy straight from your online …

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