Alex Ridley

Having spent the last 3 years working on over 800 PPC campaigns, I’m a Google certified PPC expert with a passion for bringing fresh ideas to the table. Im also working on expanding my SEO & Social Media knowledge. With many years working in customer service I know that 'it's not who you are that matters, it's what you do that defines you'.

Black Friday – Google Adwords – How do I make profit?
November 22nd, 2017

Black Friday – Google Adwords – How do I make profit?

Where do I start? Well, first things first, have you got special Black Friday discounts? If so, then it’s a good time to get these written down and arranged into the character limits. You’ll have a 24 hour run to promote your products, draw in visitors, and get them to buy straight from your online …

Avoid the horrors of mismanaged PPC & SEO
October 27th, 2017

Avoid the horrors of mismanaged PPC & SEO

Strategic development of PPC & SEO can lead you down many roots. Knowing which is right isn’t always obvious unless you know the industry and your customer inside out. We’ve held many discussions on the right trajectory for driving the best possible return from PPC/SEO campaign management. PPC For PPC, the one thing that always …

Why is Web Design important for the online window to your business?
September 28th, 2017

Why is Web Design important for the online window to your business?

Let’s start with the basics about Web Design. Not all of us are born graphic designers, however, we can all easily get dragged into using the software we haven’t a clue how to use, this is usually how most people learn. If you don’t have the time or just cannot fathom the prospect of sitting …

Are commuters receptive to advertising?
September 21st, 2017

Are commuters receptive to advertising?

We have all set foot on a bus, train and possibly voyaged on watercraft if you work near the river Thames. But how engaged are these commuters to advertising? There’s no metric on Google Analytics, for example, knowing someone is on a form of public transport and currently appearing as a visitor on a website …

Digital Marketing – You need it
September 14th, 2017

Digital Marketing – You need it

Digitally speaking, times are changing; And you still need Web Design, PPC & SEO for your business. PPC – Paid Search Optimisation Nowadays, there is a real sense of competition through Google’s Paid Search platform which has allowed many SMB’s to climb ranks above their normal natural listing, as appear top of the fold. This is very …

How Augmented Reality (AR) is offering real change for digital marketing
September 7th, 2017

How Augmented Reality (AR) is offering real change for digital marketing

Well, you’re probably reading this article on a device which was recently produced. You could be using a computer/laptop, tablet or smartphone right now and this device has more than likely been bought in the last 10 years. This means you are probably aware of Augments Reality, if not, then it’s worth immersing yourself into …

How far has Graphic Design come in 100 years
August 31st, 2017

How far has Graphic Design come in 100 years

Graphic design is everywhere. From the drink, you just sipped from, to the logo on the device you’re reading this article on. It’s even built into things like UI (user interface) into software, to create an attractive workspace. Without it, we’d have no typography and no rules to follow about where to place items on …

Are Google’s Algorithm Updates Overkill?
July 7th, 2017

Are Google’s Algorithm Updates Overkill?

The simple answer is – No, they are actually incredibly important and we’re going to tell you why in this article. The most recent confirmed update was ‘Fred’ (March 8th). This update was set alongside some interesting other new updates that came out with the development of some paid search tool updates. It’s worth keeping …

Have you heard about ‘Smart Display’ campaigns yet?
June 30th, 2017

Have you heard about ‘Smart Display’ campaigns yet?

Don’t worry if you haven’t heard of it – it’s new to a lot of people. However, we have been keeping an ear to the ground with the latest developments in Display advertising. Recently, we saw that there was a new ‘AdWords Experience’ reporting tool added to the platform. This is very useful in assisting …

How to guide on: Choosing the right PPC manager
June 23rd, 2017

How to guide on: Choosing the right PPC manager

If you’re reading this then you are either concerned already about how your PPC campaign is performing in the hands of a dedicated PPC manager, or you’re just being nosey. Either way, welcome. We have some home truths to share with you about what really matters in the Adwords world and why you will need …

Am I Competing Effectively On PPC?
June 16th, 2017

Am I Competing Effectively On PPC?

Well, you’ve just asked the £1m PPC question. Research tells us that there are always extra things you can do to get the leading edge on your competitors. The best way to tell is to make sure you have all the right tools to research your competition and also run regular reports with enough time …

SEO vs. PPC – What’s the deal?
June 2nd, 2017

SEO vs. PPC – What’s the deal?

Businesses will always benefit by outreaching to those who need to find the service they require. Without this kind of presence, how would you expect your potential customers to find you? The most common answer to that will be by using other forms of advertising. If that’s the case then you’re missing out on an …

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