| 3 min
August 31st, 2022
As one of the most effective methods of growing a brand, engaging your audience and driving sales, content marketing is a mission-critical growth method for most eCommerce and B2B businesses.
Content marketing is still one of the most important forms of SEO marketing your business needs. There’s a reason why 42% of the internet is built on the best web content platform, WordPress, and it’s because blogging and content is a crucial asset to your digital growth.
By choosing the right strategy and planning your content to accommodate quality SEO, your business can punch through the overload of content online and claim your spot as an authoritative figure. Blogs still bring in more traffic than social media, and, as a digital growth agency ourselves, we know it is far more effective at building authority and awareness online.
If you still need convincing, here are five reasons why you need to look into content marketing as part of your growth strategy.
1. Content Marketing Increases Visibility
First off, as already mentioned, content is still king! New and original content in the form of blog posts benefits your SEO marketing, increases search visibility, and can be an opportunity to grow the sales pipeline by sharing useful and engaging content. Choosing the right keywords and utilising internal linking to other sections of your website will enhance your visibility on Google when users search for those targeted terms.
However, it’s not something that you can half-cook, as to be an authoritative source of information, you need to meet certain requirements to ensure that you are seen as a reputable source by Google and your users. Otherwise, Google simply will not trust you as a knowledgeable enough source on the topic. This may mean having to beef up the word count on some of the more hyper-specific pieces of content, skillfully picking your selected keywords and search terms, following SEO Marketing best practices and writing naturally. This may seem like a lot of work but it will give you a much better chance of being one of the first names to pop up when your target market needs you.
2. Builds Customer Trust
Providing users with quality information that your business specialises in can build trust, as it will qualify you as a reliable source of knowledge in your industry. Content marketing is, in essence, an exercise in proving your expertise to both Google and your potential customers. When your content marketing is engaging, factual and helpful, the more your customers and search engines will recognise you as a trustworthy business.
3. Drives Engagement
Offering high-quality content, both on your website and social platforms, can drive engagement and build your community. When you write, record or film content, consider how it can be shared on social media and other outbound marketing platforms. Educational or “how-to” content works great for driving this type of engagement, and over time, gently reminding customers of your business will help in converting those readers into customers.
4. Generates New Leads
Content marketing is a great way of attracting new customers. If they like your new content, they will want to stick around to see more. Content marketing is the bridge between sales and marketing and it gives your customers a reason to stay in touch with the business and return to your website, and who knows? It could spark a budding relationship with a new client, bolstered by your unique and relevant content. Trust, engagement and value are all vital components of the sales process. Utilise your sales and marketing team to create your content, and your lead generation will skyrocket.
5. Helps You Further Understand Your Customer’s Needs
The side effect of creating content relevant to your brand and your audience is that it is a good way to start understanding what content resonates with your customers. It forces you to put yourself in your customers’ shoes and answer their queries and solve their pain points. Employing a level of target research into your content planning and understanding your users will help you not only start making better content but also develop an innate understanding of your customer’s needs.
How Can Brave Agency Help With Content Marketing?
At Brave Agency, our dedicated content marketing team is made up of experts in delivering high-quality content that boosts your SEO performance. If you’re looking for the best digital growth agency in the Peterborough and Cambridgeshire area, you’ve come to the right place. We offer fully-managed campaigns that will use both SEO and content marketing to boost your online customer base. Contact the team today!