| 4 min
January 11th, 2017
Social media is at the centre of most of our lives with the vast majority using it purely for personal accounts. However, as social influencing has become such a significant factor, many use social media for marketing purposes, to promote a hobby or to share experiences.
As popular as social media marketing is, no one ever really looks for ways of controlling, optimising and enhancing their account. This is why they are missing out on social media management. This could be a market full of social media tools that can take their social media presence to a whole new level. This will not just allow you to connect with more people on your personal account, but you can also get advanced reports and analysis with your business account.
In this article, we will discuss the four social media management tools that you should add to your arsenal this year and how they can benefit your social media presence.
Buffer is a comprehensive social media posting tool that allows you to have more control over how and when your posts get published. This means you can build up a schedule of posts that can be arranged to go out whenever you want them to. Unlike similar social media tools, it concentrates the majority of its efforts on the composing and scheduling side of your posts. Buffer connects to a variety of social networks to ensure that you can share the post to all of your profiles and pages at the same time. Unlike other social media management tools, it does not require any specific training. It’s simplicity is what makes it so good. This is mainly due to the fact that anyone is able to pick it up and immediately start scheduling posts to a variety of Social Media accounts.
On top of this, Buffer also gives you access to reports that can give anyone who may not be so ‘social media savvy’, an amazing amount of data regarding their account performance and the posts that they are creating. With its powerful scheduling options and easy layout, there’s no doubt that anyone can pick Buffer up and enhance their social media management strategy, which is what makes it such an essential mention on our list.
The next social media tool is Sprout Social. This gives you the ability to do a range of things with your social accounts that far exceed anything you could do with the standard social media clients. Much like some of the other social media tools we have in this list, one of the first things that you can do with Social Sprout is schedule messages to a range of social media platforms. The ability to add a team to the account means that you can have everyone working on the management of your social media marketing without stepping on each other’s toes.
Aside from the ability to manage and schedule posts to accounts, you also have access to some very detailed reports. These include data on the posts that you have sent, the growth of your account and specific information on the users that are following you. The ability to transpire these analytics into detailed reports within the platform means that it is a very powerful social media tool that has great commercial value for businesses and large scale social media influences.
Hootsuite is possibly one of the most recognised social media management tools on the list and has become a favourite for many people. This may be something to do with the fact that it has a bit of everything! It features powerful scheduling management using “best time to post” data, detailed analytics that can be used within a report, and a variety of extensions that allow you to fully enhance your social media marketing. Unlike its close rival, Buffer, Hootsuite does require a little bit of know-how in order to take full advantage of everything the social media tool has to offer.
Luckily, Hootsuite provides some helpful training within the tool so they have you covered for anything you might need to learn along the way. The significant amount of features Hootsuite has means that the dashboard can become quite hectic. Therefore, training can be an essential step for those that would have trouble making their way around the tool.
Overall, Hootsuite is one of the real champions of the social media management market. For example, its ability to offer you everything that the other tools do, but with the added twist of useful additional features. These allow you to do a range of powerful things with your social media marketing posts, putting your Hootsuite on another level compared to the rest of their competition.
Another example is the suggestions section of the tool. This allows you to schedule a flow of very authoritative text and link content that is sourced from a choice of three keywords you choose. For people that are into content, this is a brilliant feature of the tool that allows you to save loads of time sourcing shareable articles and posts. All in all, it lets you have complete control and management over your social media marketing.
IFTTT is a social media management tool you’re going to wish you’d heard about sooner. The simple premise of the site is that it allows you to set up “recipes” that perform automated actions. For example, if you have come across the Twitter to Facebook connection error that is unfixable, IFTTT has a recipe to automatically post a new Tweet to Facebook, or vice versa. There are so many recipes that you can run, it actually becomes difficult to decide on just one or two, they are all so useful!
One that is relatively simple, yet shows you what you can do with the tool is the profile picture synchronisation between Twitter and Facebook. This recipe automatically updates your profile picture on Facebook if it changes on Twitter. This is great for managing both social media accounts at the same time, keeping both up to date. What you’ll find with IFTTT is that you will set a tonne of recipes automatically managing almost everything on your social accounts.
Do You Need Guidance With Your Social Media Marketing?
And there you have it! Those are just some of the amazing social media management tools that we recommend you check out. If you ever feel overwhelmed with your social media management tasks or want more advice on your social media marketing, feel free to contact us here or contact us on 0845 5443626.