4 free SEO tools that your business should be using

How many of you have found yourself at a complicated crossroads in the SEO field? You may have been in one of 2 positions, firstly the task at hand is too difficult, the second scenario is that you simply don’t have enough time to spend on it.

It’s amazing what the right tool can do for your efficiency; you can work smarter, faster and more effectively. In a commercial environment, these tools can save wasted time allowing for you to progress in your field at a much faster rate.

With that said, there is no such thing as a perfect all round SEO tool. Each of these I am going to list has their own distinct purpose in the wider topic of SEO, from link building to content optimisation, these tools are hopefully going to open your eyes to the possibilities that tools can provide you and or business.

SEO Monitor

This nifty little tool gives you an overall dashboard view of your SEO performance. This tool mashes together the analytics data as well as your rankings data that allows you to bypass the issue with Google Analytics not providing keywords relating you your traffic. If you want to find out what keywords are converting for your site then this is the tool for you.

Official link – https://www.seomonitor.com/

SEO tools for Excel


This is an excellent SEO tool that integrates directly with Excel. For those of you who like to consolidate data into a central document or maybe you have multiple clients that you report to, this is the ideal tool for you. It combines API integration from a range of existing SEO services such as Majestic, Google Analytics, SEMRush and Ahrefs.

Official link – http://seotoolsforexcel.com/

Google Search console

Google Search Console is a very useful tool handed straight to you by Google. It allows you to take a more technical look at your site, like seeing the ‘crawl errors’ on your site, for example, all of the 404 errors.

You will also be able to see from there if you have had any manual penalties by Google. Combine this with an overall view of the keywords that your site is currently ranking for, this is a must for anyone serious about their websites health.

Official link – https://www.google.com/webmasters/tools/home

Seed Keywords


Keyword research is still an essential part of SEO, whether you are writing content for a page or a blog post you need to think about the types of keywords that are going to give the content the best chance to rank for searches.

Seed keywords allow you to set up search scenarios and then build up search examples around the that people would potentially type into the search engines to test results.

So there it is, that’s a few SEO tools that are definitely worth checking out, whether you’re optimising your keywords or tackling technical SEO issues on your site, we’re sure you’ll find a use for some of these tools. If you need further development on more technical SEO issues that these tools can not solve then you need us. Here at Brave Agency, we have a wealth of knowledge dealing with complex SEO issues for clients in a range of industries. You can contact us here.

Written by Tony Conte

Founder and Owner of Brave Agency, an Integrated Agency transforming businesses through design, digital and marketing, helping you, our clients to get results by applying the right strategy.

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